Adwest strives to provide our clients with any and all information that in the past might have taken you weeks to gather and we believe that this approach to marketing community newspapers is what is required in this day and age of media planning. en-ca AdWest http://www.adwest.ca news_147 The Leduc Wetaskiwin Pipestone Flyer has changed it's flyer shipping address to the following: Pipestone Flyer c/o Central Web16910 - 110 avenueEdmonton, ABT5P 1G9  For the most up to date information on all of AdWest's publications, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=147 http://www.adwest.ca/news_item.php?id=147 news_146 Please note that effective January 9, 2012 the AWNA, SWNA and MCNA will no longer process bookings for Sun Media publications in Alberta, Saskatchewan and Manitoba. Placements for these publications owned by must be directed to QMI's national sales department. While no longer accepting bookings from associations, Sun Media titles do remain members of the respective associations and as such will be supported by the research and media planning services offered by AdWest Marketing. For the most up to date information on all of AdWest's publication, please visit our Planning Tools page.... News/Updates http://www.adwest.ca/news_item.php?id=146 http://www.adwest.ca/news_item.php?id=146 news_145 A number of AWNA publications have changed their format: Vauxhall Advance - 200 to 214 page depth Coaldale Sunny South News - 200 to 214 page depth Raymond Magrath Westwind Weekly News - 213 to 214 page depth Lethbridge Sun Times - 203 to 214 page depth   For the most up to date information on all of AdWest's publication, please visit our Planning Tools page.  ... News/Updates http://www.adwest.ca/news_item.php?id=145 http://www.adwest.ca/news_item.php?id=145 news_144 Effective immediately, the Sylvan Lake News has switched to a 7 column format.  For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=144 http://www.adwest.ca/news_item.php?id=144 news_143 Effective immediately, the Eckville Echo has switched to a 7 column format.    For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=143 http://www.adwest.ca/news_item.php?id=143 news_142 Effectively immediately, the Taber Times has changed their material deadline to Monday 4:30 pm MST. For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=142 http://www.adwest.ca/news_item.php?id=142 news_141 AdWest along with the Saskatchewan Weekly Newspaper Association is pleased to announce the addition of the Saskatoon Verb to our member publications. Publication information and rates can be found in our planning tools section. News/Updates http://www.adwest.ca/news_item.php?id=141 http://www.adwest.ca/news_item.php?id=141 news_140 AdWest along with the Alberta Weekly Newspaper Association is pleased to announce the addition of the Strathmore Times to our member publications. Publication information and rates can be found in our planning tools section. News/Updates http://www.adwest.ca/news_item.php?id=140 http://www.adwest.ca/news_item.php?id=140 news_139 Effective January 1st, 2012, the Unity Herald and Wilkie Press have merged into one new paper - the Press Herald. For line rates and the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=139 http://www.adwest.ca/news_item.php?id=139 news_138 MCNA Newspaper   w/o Dec. 19/11ÃÂÃÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=138 http://www.adwest.ca/news_item.php?id=138 blog_43 To understand public impressions of advertising and advertising standards the Advertising Standards Canada (ASC) recently commissioned the Gandalf Group to conduct online surveys in Canada and the US. Interestingly, Canadian and US opinions are often divergent. For example Americans (80%) are more likely to find ads helpful than Canadians (63%). Yet Canadians are more likely to find ads truthful and inoffensive than their American counterparts. Between Canadians and Americans there is a different cultural perspective on the impact of advertising. Half of Canadians believe advertising shapes t... New Blog Post http://www.adwest.ca/blog/asc-survey-results http://www.adwest.ca/blog/asc-survey-results news_137 Effectively immediately, the following AWNA publications have made changes to their flyer shipping addresses: Vermillion Voice1027 3rd AvenueVermillion, AlbertaT9W 1T6 Hay River HubHay River Hub c/o Canarctic Graphics5108 50 Street, Box 2820Yellowknife, NWTX1A 2R1 ÃÃÃÂÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=137 http://www.adwest.ca/news_item.php?id=137 news_136 Effectively immediately, the Pincher Creek Echo has moved from a Friday to Wednesday publication day. For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=136 http://www.adwest.ca/news_item.php?id=136 news_135 Effectively immediately, the following AWNA publications have made changes to their booking and material deadlines: Lamont Farm 'n' FriendsBooking deadline: Monday 5 pm MSTMaterial deadline: Tuesday 12 pm MST Fort Saskatchewan RecordBooking deadline: Monday 12 pm MSTMaterial deadline: Monday 12 pm MSTFlyer booking deadline: Thursday priorFlyer material deadline: Thursday prior Pincher Creek EchoBooking deadline: Thursday 5 pm MST Material deadline: Friday 5 pm MST Flyer booking deadline: Thursday prior Flyer material deadline: Thursday prior Grand Cache MountaineerBooking deadline: Friday ... News/Updates http://www.adwest.ca/news_item.php?id=135 http://www.adwest.ca/news_item.php?id=135 news_134 Effectively immediately, the Hinton Parklander has changed their flyer shipping address to the following: 9300 - 47 streetT6B 2P6Edmonton, AB ÃÂÂÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=134 http://www.adwest.ca/news_item.php?id=134 blog_42 New Blog Post http://www.adwest.ca/blog/no-sign-of-decline http://www.adwest.ca/blog/no-sign-of-decline news_133 The Hub, Hay River's newspaper of record, has been sold to Mike Scott and Northern News Services Ltd. of Yellowknife effective Sept. 30. Northern News Services publishes other AWNA member newspapers including the Yellowknifer, the Deh Cho Drum and the Inuvik Drum. News/Updates http://www.adwest.ca/news_item.php?id=133 http://www.adwest.ca/news_item.php?id=133 blog_41 International Account Planners Competition Reveals Account Planners Don't Like Dogs http://bit.ly/oZm3Fp cd New Blog Post http://www.adwest.ca/blog/why-dont-account-planners-like-dogs http://www.adwest.ca/blog/why-dont-account-planners-like-dogs blog_40 I like to say community newspapers are andlsquo;Read to Tatters'.....but this works too. http://bit.ly/nQEpG1 Jeff ÃÂÂÂÃ... New Blog Post http://www.adwest.ca/blog/why-community-newspapers-matter http://www.adwest.ca/blog/why-community-newspapers-matter news_132 Effective immediately, the Battleford News Optimist has changed their format from a page depth of 220 to 217. ÃÂÂÂÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=132 http://www.adwest.ca/news_item.php?id=132 news_131 Effectively immediately, the Strathmore Standard has changed their booking and material deadlines to the following: Booking deadline: Friday 4 pm MSTMaterial deadline: Monday 10 am MST ÃÂÃÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=131 http://www.adwest.ca/news_item.php?id=131 news_130 Effectively immediately, the Mayerthorpe Freelancer has changed their booking and material deadlines to the following: Booking deadline: Friday 12 pm MSTMaterial deadline: Friday 12 pm MST ÃÂÃÂ... News/Updates http://www.adwest.ca/news_item.php?id=130 http://www.adwest.ca/news_item.php?id=130 news_129 Effectively immediately, the booking and material deadlines for a number of SWNA publications have changed to the following: Publication Name Booking Deadline Material Deadline Wilkie Press Wed 3 pm MST Thurs 3 pm MST Wynyard Advance/Gazette Wed 12 pm MST Thurs 12 pm MST Yorkton News Review Fri 12 pm MST Fri 12 pm MST Craig Weekly News Wed 12 pm MST Wed 12 pm MST ÃÂÃÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=129 http://www.adwest.ca/news_item.php?id=129 news_128 Effectively immediately, the Stonewall Tuelon Tribune has changed their booking and material deadlines, as well as their flyer shipping address. Booking deadline: Friday 4 pmMaterial deadline: Monday 4 pm Flyer Shipping Address: 150 Wyatt RdWinnipeg, MBR2X 2X6 Flyer booking deadline: Thursday NoonFlyer daterial deadline: Friday Noon For the most up to date information on all of AdWest's publication, please visit our Planning Tools page.... News/Updates http://www.adwest.ca/news_item.php?id=128 http://www.adwest.ca/news_item.php?id=128 news_127 Effectively immediately, the Winkler Morden Voice has changed their booking and material deadlines, as well as their flyer shipping address. Booking deadline: Friday 4 pmMaterial deadline: Monday 4 pm Flyer Shipping Address: 150 Wyatt RdWinnipeg, MBR2X 2X6 Flyer booking deadline: Thursday NoonFlyer daterial deadline: Friday Noon ÃÃÃÂ... News/Updates http://www.adwest.ca/news_item.php?id=127 http://www.adwest.ca/news_item.php?id=127 news_126 Effectively immediately, the Selkirk Record has changed their booking and material deadlines, as well as their flyer shipping address. Booking deadline: Friday 4 pmMaterial deadline: Monday 4 pm Flyer Shipping Address: 150 Wyatt RdWinnipeg, MBR2X 2X6 Flyer booking deadline: Thursday NoonFlyer daterial deadline: Friday Noon ÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=126 http://www.adwest.ca/news_item.php?id=126 news_125 Effectively immediately, Rural Roots has made some format and scheduling changes. ÃÃÂ... News/Updates http://www.adwest.ca/news_item.php?id=125 http://www.adwest.ca/news_item.php?id=125 news_124 Effectively immediately, the Oxbow Herald has changed their booking and material deadlines to the following: Booking: Wednesday Noon MST Material: Wednesday Noon MST ÃÂÃÂÃ... News/Updates http://www.adwest.ca/news_item.php?id=124 http://www.adwest.ca/news_item.php?id=124 news_123 Effectively immediately, The Outlook has switched from an 8 column format to a 6 column tabloid format. For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=123 http://www.adwest.ca/news_item.php?id=123 news_122 Effectively immediately, the flyer shipping address has changed for the Wadena News to the following: Wadena News102 1 St NWWadena, SKS0A 4J0 For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=122 http://www.adwest.ca/news_item.php?id=122 news_121 Effective immediately, the Devon Dispatch News and the Beaumont News have changed their flyer shipping addresses to the following: Devon Dispatch News c/o Edmonton Sun9300 47 streetEdmonton, ABT6B 2P6 Beaumont News c/o the Edmonton Sun9300 47 street Edmonton, AB T6B 2P6 For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. ÃÂÃÂÂÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=121 http://www.adwest.ca/news_item.php?id=121 news_120 Effective immediately,ÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=120 http://www.adwest.ca/news_item.php?id=120 news_119 Effective immediately, the Battlefords News Optimist have changed their booking deadline to the following: Monday - 9:00 am MST ÃÂÂÃÂ... News/Updates http://www.adwest.ca/news_item.php?id=119 http://www.adwest.ca/news_item.php?id=119 news_118 Effective immediately, the Assiniboia Times has changed their material deadline to the following: Friday - Noon MST ÃÂÂÂÃ... News/Updates http://www.adwest.ca/news_item.php?id=118 http://www.adwest.ca/news_item.php?id=118 news_117 Effective immediately,ÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=117 http://www.adwest.ca/news_item.php?id=117 news_116 Effective immediately,ÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=116 http://www.adwest.ca/news_item.php?id=116 news_115 Effective immediately,ÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=115 http://www.adwest.ca/news_item.php?id=115 news_114 Effectively immediately, the Flin Flon Reminder has changed from a Wednesday only publication to a Monday, Wednesday and Friday publication. For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=114 http://www.adwest.ca/news_item.php?id=114 news_113 Effectively immediately, the Humboldt Journdal has changed their booking and material deadlines to the following: Booking deadline - Friday 10 am MST Material deadline - Friday 12 pm MST ÃÂÃÂÂÃ... News/Updates http://www.adwest.ca/news_item.php?id=113 http://www.adwest.ca/news_item.php?id=113 news_112 Effectively immediately, the Beausejour Review has changed their booking and material deadlines to the following: Booking deadline - Thursday 10 am CST Material deadline - Friday 10 am CST ÃÂÃÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=112 http://www.adwest.ca/news_item.php?id=112 news_111 Effectively immediately, the publication date for the Boissevain Recorder has changed from Saturday to Friday. For the most up to date information on all of AdWest's publication, please visit our Planning Tools page. News/Updates http://www.adwest.ca/news_item.php?id=111 http://www.adwest.ca/news_item.php?id=111 blog_39 Earlier this week I had the pleasure of participating in the American Marketing Association (AMA) - Toronto Branch planning session, to develop a strategic vision into 2013/14. Alan Kay, past AMA Toronto president, former managing director of the Toronto ad agency, Harrod and Mirlin, board member of the ABC Life Literacy Canada, teacher to executive development students at the Schulich School of Business,York University member of the Education Committee of the Canadian Marketing Association, consultant of The Glasgow Group and recently published author of Fry the Monkeys Create a Solutio... New Blog Post http://www.adwest.ca/blog/ama-planning-session http://www.adwest.ca/blog/ama-planning-session news_110 2011 Summer Closures AWNA Publication w/o July 4 w/o July 11 w/o July 18 w/o July 25 w/o Aug 1 w/o Aug 8 w/o Aug 15 w/o Aug 22 w/o Aug 29 Lloydminster Meridan Booster(FRIDAY) CLOSED ÃÂÃÂÂÃ... News/Updates http://www.adwest.ca/news_item.php?id=110 http://www.adwest.ca/news_item.php?id=110 news_109 Please note that the Canada Day deadlines for all AWNA publications are as follows: Bookings: Tuesday, June 28th - NOON Material: Wednesday, June 29th - NOON News/Updates http://www.adwest.ca/news_item.php?id=109 http://www.adwest.ca/news_item.php?id=109 news_108 St. Albert Saint City News will publish it's final edition on Friday, June 24, 2011. The publication was recently purchased by Greatwest Newspapers, LP, owner of the St. Alberta Gazette and will fold the Saint City News into their operations.ÃÃÂÃÂ... News/Updates http://www.adwest.ca/news_item.php?id=108 http://www.adwest.ca/news_item.php?id=108 news_107 Edmonton Alternative Weekly, SEE Magazine, published its final issue on Thursday, May 26. ÃÂÂÂÂÂÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=107 http://www.adwest.ca/news_item.php?id=107 news_106 Given the current date and the status of the negotiations, the Canadian Union of Postal Workers (CUPW) has confirmed there will be no strike activity on May 25, 26 or 27. Newspapers across the country have been preparing contingency plans for alternative distribution methods should a strike occur. Negotiations continued through the long weekend, and both sides have indicated their commitment to reach a settlement. AdWest will continue to monitor this situation closely and provide further updates as they become available to us.... News/Updates http://www.adwest.ca/news_item.php?id=106 http://www.adwest.ca/news_item.php?id=106 news_105 AdWest along with the Alberta Weekly Newspaper Association is pleased to announce the addition of the Hinton Voice to our member publications. Publication information and rates can be found in our planning tools section. News/Updates http://www.adwest.ca/news_item.php?id=105 http://www.adwest.ca/news_item.php?id=105 news_104 On May 15th, 2011 wildfires ripped through the Slave Lake area causing massive amounts of damage. One of AdWest's publications, the Slave Lake Leader, was one of the many buildings taken by the fire. The Leader will continue to publish their newspaper out of their Grand Prairie office. If you have any further concerns or questions regarding this matter, please contact the AWNA at 780-434-8746. To make a donation to help those affected by the Slave Lake fires, please visit www.CanadianRedCross.ca... News/Updates http://www.adwest.ca/news_item.php?id=104 http://www.adwest.ca/news_item.php?id=104 blog_38 From your feedback we continue to know the importance of community media getting out-of-the-box in terms of flexibility and product offerings. Through regular meetings with agency staff and the results of our yearly agency survey we've completely revamped our approach to community newspaper marketing. It would seem however that in our quest to change the paradigm we've introduced a new set of challenges that weren't anticipated. Too many times, in too many meetings with agency staff we hear andlsquo;I wish I'd known about you 2 months ago' or andlsquo;Man, could I have used these tools on that... New Blog Post http://www.adwest.ca/blog/you-speak-we-listen http://www.adwest.ca/blog/you-speak-we-listen news_103 The Edson Leader will be closed as of April 1st. All insertions must be received by Tuesday, March 22nd at 4 pm. For the most up to date information on all of AdWest's publications, please visit our planning tools section. News/Updates http://www.adwest.ca/news_item.php?id=103 http://www.adwest.ca/news_item.php?id=103 news_102 Effective immediately, the Brooks Weekend Regional has now moved from a Friday publication to a Thursday publication. Deadlines have been moved back to Tuesday at noon from Wednesday. For the most up to date information on all of AdWest's publications, please visit our planning tools section. News/Updates http://www.adwest.ca/news_item.php?id=102 http://www.adwest.ca/news_item.php?id=102 blog_37 What do you know, newspapers are still the most trusted place to advertise. J Courtesy of www.newspaperscanada.com: This research study examined the effectiveness of newspapers and their sites. The results demonstrate the power of the medium. Newspapers and their sites deliver advertising that trusted more than that in any other media. Furthermore ads in newspapers and on their sites are most likely to inspire purchase! For more information on these facts and to discover MANY more: >> Click here for two-page summary >> Click here for PowerPoint presentation... New Blog Post http://www.adwest.ca/blog/newspaper-ad-effectiveness-research http://www.adwest.ca/blog/newspaper-ad-effectiveness-research news_101 FAMILY DAY DEADLINES Booking - Wednesday, February 16th - noon Material - Thursday, February 17th - noon Due to many AWNA papers being closed during this time, they can not guarantee booklings after these deadlines. For the most up to date information on all of AdWest's publications, please visit the... News/Updates http://www.adwest.ca/news_item.php?id=101 http://www.adwest.ca/news_item.php?id=101 news_100 Please be advised the Kelvingon Radio will be closing down. Their final issue will be February 16th, 2011. News/Updates http://www.adwest.ca/news_item.php?id=100 http://www.adwest.ca/news_item.php?id=100 news_99 Please be advised that The Watrous Manitou will not be publishing a newspaper on February 28th, 2011 as they will be closed for holidays. For up to date News/Updates http://www.adwest.ca/news_item.php?id=99 http://www.adwest.ca/news_item.php?id=99 news_98 Effectively immediately, Craik Weekly News has changed their page depth from 215 to 220. Please refer to our Planning Tools page for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=98 http://www.adwest.ca/news_item.php?id=98 news_97 Effective immediately, The Outlook has changed its publishing day to Thursday. Please refer to our Planning Tools page for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=97 http://www.adwest.ca/news_item.php?id=97 news_96 The Gull Lake Advance has changed their publication day to Wednesday. Please refer to our Planning Tools page for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=96 http://www.adwest.ca/news_item.php?id=96 news_95 @font-face { font-family: "Arial"; }@font-face { font-family: "Cambria"; }@font-face { font-family: "Arial-BoldMT"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } FOR IMMEDIATE RELEASE January 5, 2011 Announcing Newspapers Canada On January 5, 2011, the Canadian Newspaper Association (CNA) and the Canadian Community Newspapers Association (CCNA) will launch a new name: Newspapers Canada (Journaux Canadiens for French Canada). AAAAAAAAAAÃÃÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=95 http://www.adwest.ca/news_item.php?id=95 blog_36 @font-face { font-family: "Cambria"; }@font-face { font-family: "Tw Cen MT"; }@font-face { font-family: "Stone Informal ITC Std Medium"; }@font-face { font-family: "Stone Informal ITC Std SemBd"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.Default, li.Default, div.Default { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Stone Informal ITC Std Medium"; color: black; }p.Pa0, li.Pa0, div.Pa0 { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } ... New Blog Post http://www.adwest.ca/blog/local-local-local http://www.adwest.ca/blog/local-local-local news_94 Guaranteed material and booking deadlines for ALL AWNA, SWNA and MCNA papers are as follows: Week of December 19 - December 25 Booking: Tuesday, December 14th - NOON Material: Wednesday, December 15th - NOON Week of December 26 - January 1 Booking: Thursday, December 16th - NOON Material: Friday, December 17th - NOON Week of January 2 - January 8 Booking: Tuesday, December 21st - NOON Material: Wednesday, December 22nd - NOON... News/Updates http://www.adwest.ca/news_item.php?id=94 http://www.adwest.ca/news_item.php?id=94 news_93 MCNA Newspaper w/o Dec.20/10 w/o Dec.27/10 w/o Jan.3/10 table { }td { padding-top: 1px; padding-right: 1px; padding-left: 1px; color: windowtext; font-size: 10pt; font-weight: 400; font-style: normal; text-decoration: none; font-family: Arial; vertical-align: bottom; border: medium none; white-space: nowrap; }.xl65 { font-size: 9pt; font-family: Helvetica; text-align: left; border: 0.5pt solid windowtext; }ruby { }rt { color: windowtext; font-size: 10pt; font-weight: 400; font-style: normal; text-decoration: none; font-family: Arial; display: none; } Altona Red Ri... News/Updates http://www.adwest.ca/news_item.php?id=93 http://www.adwest.ca/news_item.php?id=93 news_92 dfgd News/Updates http://www.adwest.ca/news_item.php?id=92 http://www.adwest.ca/news_item.php?id=92 news_91 MWNA Newspaper w/o Dec. 20/10 w/o Dec. 27/10 w/o Jan. 3/11 AAAAAAAAAAAAAAAÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=91 http://www.adwest.ca/news_item.php?id=91 news_91 MWNA Newspaper w/o Dec. 20/10 w/o Dec. 27/10 w/o Jan. 3/11 AAAAAAAAAAAAAAAAÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=91 http://www.adwest.ca/news_item.php?id=91 news_90 Please be advised that 2011 Rates and Planning Data will be updated on the AdWest website late next week. News/Updates http://www.adwest.ca/news_item.php?id=90 http://www.adwest.ca/news_item.php?id=90 news_89 To help serve you better, we are currently conducting the 2010 AdWest Client Needs Survey. Please take 10 minutes of your time to participate. Take the survey now! News/Updates http://www.adwest.ca/news_item.php?id=89 http://www.adwest.ca/news_item.php?id=89 news_88 Effectively immediately, the Rosetown Eagle has changed their newspaper page size to: 1 column - 1.5 2 column - 3.25 3 column - 5 4 column - 6.75 5 column - 8.5 6 column - 10.25 Page depth will remain the same at 294 agates deep. October 11th 2010 will be the first issue at this size. AAAAAAAAAAAAAAAAAAAÃÃÃÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=88 http://www.adwest.ca/news_item.php?id=88 news_87 As of September 29th 2010, the following papers have changed their paper depth: Waltrous Manitous - 213 agates deep Davidson Leader - 217 agates deep Last Mountain TimesAAAAAAAAAAAAAAAAAAAAÃÂÃÂÃÂ... News/Updates http://www.adwest.ca/news_item.php?id=87 http://www.adwest.ca/news_item.php?id=87 news_86 As of October 1st, 2010, flyers for the Headingley Headliner must be sent to: AAAAAAAAAAAAAAAAAAAAAÃÂÂÂÂÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=86 http://www.adwest.ca/news_item.php?id=86 blog_35 "Advertising people who ignore research are as AAAAAAAAAAAAAAAAAAAAAAÃÃÃÂ... New Blog Post http://www.adwest.ca/blog/how-adwest-is-your-ally http://www.adwest.ca/blog/how-adwest-is-your-ally news_85 Effective the week of September 27, 2010, the Headingley Headliner will change from a Friday publication to a Wednesday publication. Booking deadline is Friday at 9 am. Material deadline is Friday at 2 pm. If you have any questions or concerns about this change, please contact Heidi at heidi@adwest.ca... News/Updates http://www.adwest.ca/news_item.php?id=85 http://www.adwest.ca/news_item.php?id=85 news_84 Effectively immediately, the following SWNA papers will be switching to a 6 column tab size format: Watroud Manitou Strasbourg Last Mountain Times Lanigan Advisor There will be no changes to page depth. AAAAAAAAAAAAAAAAAAAAAAAAÃÃÂÂÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=84 http://www.adwest.ca/news_item.php?id=84 news_83 Effective the week of September 13th, 2010, the following 4 newspapers will be converting from a Friday publication to Thursday: Altona Red River Valley Echo Carman Valley Leader Morden Times Winkler Times The first Thursday paper will be published on Thursday, September 16th. AAAAAAAAAAAAAAAAAAAAAAAAAÃÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=83 http://www.adwest.ca/news_item.php?id=83 news_82 Effective Friday, August 27, the Naicam News will cease publishing. Please feel free to contact AdWest for alternate newspapers in the area and publication information. News/Updates http://www.adwest.ca/news_item.php?id=82 http://www.adwest.ca/news_item.php?id=82 news_81 Effectively immediately, the Red Deer Express will no longer be accepting flyers. If you have any questions or concerns, please contact heidi@adwest.ca. News/Updates http://www.adwest.ca/news_item.php?id=81 http://www.adwest.ca/news_item.php?id=81 blog_34 Community Newspapers:AAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÃÃÂÂ... New Blog Post http://www.adwest.ca/blog/community-newspapers-inventor-of-social-media http://www.adwest.ca/blog/community-newspapers-inventor-of-social-media news_80 News/Updates http://www.adwest.ca/news_item.php?id=80 http://www.adwest.ca/news_item.php?id=80 blog_33 Recently Adam Penenberg, journalism professor and assistant director of the Business and Economic Program at New York University spoke at the AdClub of Toronto's Internet Day. He talked to over 600 professionals in attendance to learn how to create a andlsquo;viral loop' to grow an Internet audience and grow web presence. Adam talked of various ways to create a viral coefficient from a tag on an email signature to feeding off an existing social network as YouTube did to MySpace. He also discussed common practices that, in his opinion, are less effective such as banner advertising. Needless to ... New Blog Post http://www.adwest.ca/blog/theoxytocinofmedia http://www.adwest.ca/blog/theoxytocinofmedia news_79 The AWNA, SWNA and MCNA have released their summer closures lists. A number of different publications will be closed for holidays at different times throughout the summer. Please take this into consideration when planning your campaigns. Full schedules will be posted shortly. Please contact heidi@adwest.ca with any questions.... News/Updates http://www.adwest.ca/news_item.php?id=79 http://www.adwest.ca/news_item.php?id=79 news_78 Please note that effective immediately, the Wetaskiwin Times FSI shipping address has changed to: 4504 - 61 AveLeduc, AlbertaT9E 3Z1 Please visit the Planning Tools section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=78 http://www.adwest.ca/news_item.php?id=78 news_77 Please note that effective May 7th, the West Central Crossroads will publish every Friday. Please visit our 'Planning Tools' section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=77 http://www.adwest.ca/news_item.php?id=77 pages_49 Web Page Updated http://www.adwest.ca/zone-coverage http://www.adwest.ca/zone-coverage blog_32 The following video created by Penguin Group USA was inspired by a video created by Savaglio/TBWA (an Argentinian agency) titled andlsquo;The Truth'. The original video won the 2006 Silver Lion Award at Cannes Film Festival. Watch how the following link discusses the general perception of youth today and then flips it around to provide a very different picture. http://www.youtube.com/watch?v=Weq_sHxghcg What I like about this video is that it debunks some of the notions about young people today while affirms other aspects of their media habits and interests. True, the younger demographic are... New Blog Post http://www.adwest.ca/blog/futurepublishing http://www.adwest.ca/blog/futurepublishing news_76 Effective immediately, the Grande Cache Mountaineer page depth will change to 193 for both their ROP and Career/Classified sections. Please visit our Planning Tools section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=76 http://www.adwest.ca/news_item.php?id=76 news_75 Effective immediately, please direct all flyer shipments to: 901 Main Street Melfort, SK S0E 1A0 Please visit our Planning Tools section for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=75 http://www.adwest.ca/news_item.php?id=75 news_74 Effective April 9, 2010, the following 5 MCNA papers will be changing to a Friday publication: Virden Empire-AdvanceDeloraine Times and StarMelita New EraSouris PlaindealerReston Recorder Please visit our Planning tools section for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=74 http://www.adwest.ca/news_item.php?id=74 news_73 Please note that effective immediately, the Claresholm Local Press member of AWNA changed their classified/career section format to 7C Tabloid. Visit our Planning Tools section for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=73 http://www.adwest.ca/news_item.php?id=73 blog_31 The long-anticipated release of the 2008/2009 ComBase readership study occurred in early January and from what I've seen so far, community newspapers are clearly the cockroach of the print industry. While it's been predicted for some time now that the internet and electronic media in general would be the nuclear bomb that wiped traditional print media off the face of the planet; community newspapers appear to be a resilient little bugger. As the soft underbelly of our daily counterparts has been exposed by electronic media's ability to deliver news-on-demand, the community newspaper is bran... New Blog Post http://www.adwest.ca/blog/crickets http://www.adwest.ca/blog/crickets news_72 Please note that the Baldur Gazette of MCNA will not be publishing on the week of MArch 29th. Please contact AdWest to inquire about other publications serving the area. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÂÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=72 http://www.adwest.ca/news_item.php?id=72 news_71 Please note that effective immediately, Virden Empire Advance FSI shipping address has changed. Their new address is: 300 Nelson Street WestVirden, MBR0M 2C0 Visit the Planning Tool section for the most up to date rate information on our members. News/Updates http://www.adwest.ca/news_item.php?id=71 http://www.adwest.ca/news_item.php?id=71 news_70 Please note that effective immediately, the Beaverlodge Advertiser have reduced their line rate to $0.64. Visit our 'Planning Tools' section for the most up to date rates and information. News/Updates http://www.adwest.ca/news_item.php?id=70 http://www.adwest.ca/news_item.php?id=70 news_69 We have launched the 2010 set of newspaper coverage maps. These new maps provide more details and reference points to help you make the most informed decision. The improvements include, bu not limited to: map scale, more visible FSA, detailed map with communities and highways plotted. Visit the Planning Tools section to access our member coverage maps.... News/Updates http://www.adwest.ca/news_item.php?id=69 http://www.adwest.ca/news_item.php?id=69 news_68 Effective immediately, the following publications have changed their FSI shipping address: Reston Recorder, Souris Plaindealer, Deloraine Star and Times, and Melita New Era Please send all materials to: 128 Main StreetMelita, MBR0M 1L0 AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÃÂÂÂÂÂ... News/Updates http://www.adwest.ca/news_item.php?id=68 http://www.adwest.ca/news_item.php?id=68 news_67 Please note that effective immediately, the Virden Empire Advance has changed their shipping address to: 300 Nelson Street WestVirden, MBR0M 2C0 Please visit our Planning Tools section for the most up to date newspaper information. News/Updates http://www.adwest.ca/news_item.php?id=67 http://www.adwest.ca/news_item.php?id=67 news_66 Download the 2010 AdWest Rate cards. All of our rate cards are updated on a monthly basis. Please note that our rate information change frequently, for the most current information please visit the planning tools section. News/Updates http://www.adwest.ca/news_item.php?id=66 http://www.adwest.ca/news_item.php?id=66 news_65 Together with the Alberta Department of Advanced Education and Technology, the AWNA is considering a series of features for publication in Alberta's community newspapers that discussed and describes the opportunities and advantages that exist in Alberta for advanced education leading to advantageous employment. For advertisers, this tentative 6 installment series represents an unparalleled opportunity for corporate entities to position themselves as employers of preference or post secondary schools to position themselves as educators of excellence. Currently, the AWNA is seeking expressions ... News/Updates http://www.adwest.ca/news_item.php?id=65 http://www.adwest.ca/news_item.php?id=65 news_64 Together with the Alberta Department of Advanced Education and Technology, the AWNA is considering a series of features for publication in Alberta's community newspapers that discusses and describes the opportunities and advantages that exist in Alberta for advanced education leading to advantageous employment. For advertisers this tentative 6 installment series represents an unparalleled opportunity for corporate entities to position themselves as employers of preference or post secondary schools to position themselves as educators of excellence. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA... News/Updates http://www.adwest.ca/news_item.php?id=64 http://www.adwest.ca/news_item.php?id=64 news_63 Happy holidays! Please download our 2009 winter publishing schedule from the 'Downloads' section under 'Announcements'. News/Updates http://www.adwest.ca/news_item.php?id=63 http://www.adwest.ca/news_item.php?id=63 news_62 Effective January 1, 2020, the Kinistino Birch Hills Post Gazette will no longer be publishing. They are closing their doors. Please visit our 'Planning Tools' section for theAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÃÂÂÃÂ... News/Updates http://www.adwest.ca/news_item.php?id=62 http://www.adwest.ca/news_item.php?id=62 news_61 We are in the process of updating our database for 2010 rate, specs and formats information. Please contact AdWest for 2009 information. News/Updates http://www.adwest.ca/news_item.php?id=61 http://www.adwest.ca/news_item.php?id=61 news_60 Effective November 23, 2009, the Brandon Wheat City Journal is changing their name and will be publishing as the Brandon Westman Journal. Please visit the 'Planning Tools' section for more information. News/Updates http://www.adwest.ca/news_item.php?id=60 http://www.adwest.ca/news_item.php?id=60 news_59 Effective January 8th, 2010, the Saint City News will publish as a 6colx180 lines deep paper. News/Updates http://www.adwest.ca/news_item.php?id=59 http://www.adwest.ca/news_item.php?id=59 news_58 Effective immediately, the Humboldt Regional Trader is no longer publishing. The East Central Connections will now operate as East Central Trader. Please visit the 'Planning Tools' section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=58 http://www.adwest.ca/news_item.php?id=58 news_57 Effective immediately, the required flyer numbers for the following 8 publications has changed: Sherwood Park (Tuesday edition): 18,450 Sherwood Park (Friday edition): 23,515 Leduc Representative: 13,320 Stony Plain Representative: 6,815 Spruce Grove Examiner: 7,460 Fort Saskatchewan Record: 6,656 Vermillion Standard: 3,060 Wetaskiwin Times Advertiser: 11,250 Please go to the 'Planning Tools' section for the most up to date information.... News/Updates http://www.adwest.ca/news_item.php?id=57 http://www.adwest.ca/news_item.php?id=57 news_56 Effective November 16th, the following 6 MCNA member publications have changed their flyer shipping addresses: Deloraine Times and Star Melita New Era Neepawa Press Reston Recorder Souris Plaindealer Virden Empire Advance Please send all flyers to:Wheat City Journal DistributionUnit F, 315 College AvenueBrandon, MBR7A 1E7Phone: (204) 726-0209 Flyer delivery deadline is Friday week prior. Please visit the 'Planning Tools' section for the latest updates.... News/Updates http://www.adwest.ca/news_item.php?id=56 http://www.adwest.ca/news_item.php?id=56 news_55 Effective immediately, the Millet Pipestone Flyer is now operating as Leduc Wetaskiwin Pipestone Flyer. News/Updates http://www.adwest.ca/news_item.php?id=55 http://www.adwest.ca/news_item.php?id=55 news_54 Effective immediately, the Edmonton Le Franco publication is no longer a member of the AWNA. For booking and material inquiries, please contact the Le Franco directly. News/Updates http://www.adwest.ca/news_item.php?id=54 http://www.adwest.ca/news_item.php?id=54 news_53 Jasper Fitzhugh has changed their required quantity for FSI to 3,800. Please visit our 'Planning Tools' section for more details. News/Updates http://www.adwest.ca/news_item.php?id=53 http://www.adwest.ca/news_item.php?id=53 news_52 Effective immediately, the Grande Cache Moutaineer is now a Wednesday publication. Please visit the 'Planing Tools' section for more details. News/Updates http://www.adwest.ca/news_item.php?id=52 http://www.adwest.ca/news_item.php?id=52 news_51 Effective immediately, the Weyburn This Week have changed their insert shipping address to: 904 East AvenueWeyburn, SKS4H 2Y8 Please visit our 'Planning Tools' section for more details. News/Updates http://www.adwest.ca/news_item.php?id=51 http://www.adwest.ca/news_item.php?id=51 news_50 Effective November 3rd, The Wainwright Review and Wainwright Star Chronicle will publish as one publication. The new publication is called Wainwright Star which publishes every Tuesday. All rates and circulation data are the same as the Wainwright Star Chronicle. Please visit the 'Planning Tools' section for more details.... News/Updates http://www.adwest.ca/news_item.php?id=50 http://www.adwest.ca/news_item.php?id=50 news_49 ComBase is in the final stages of reviewing and preparing data for release in the near future. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÂÃÂÂÃ... News/Updates http://www.adwest.ca/news_item.php?id=49 http://www.adwest.ca/news_item.php?id=49 news_48 Effective November 16, 2009, the following MCNA publications will be converting to Wednesday publishing:- Brandon Wheat City Journal (currently a Thursday publication)- Neepawa Press (currently a Monday publication)- Virden Empire Advance (currently a Saturday Publication)- Reston RecorderAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÂÂÂÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=48 http://www.adwest.ca/news_item.php?id=48 news_47 The Flin Flon Northern Visions Gazette will cease to publish starting the first week of November. Their last publishing day will be Friday Oct 30, 2009.Starting the week of Nov 2 the member newspaper in Flin Flon with be the Flin Flon Reminder. Publishing dates: Monday/Wednesday/FridayLine rate: $0.70Format: 6c tabloid, 210 lines deepPlease note that all existing buys and quotes will be honoured at the $0.55 per line.... News/Updates http://www.adwest.ca/news_item.php?id=47 http://www.adwest.ca/news_item.php?id=47 news_46 Please note that the booking and material deadline has been changed due to Thanksgiving holiday. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÂÃÂÃ... News/Updates http://www.adwest.ca/news_item.php?id=46 http://www.adwest.ca/news_item.php?id=46 news_45 Effective immediately, the following Sun Media publications belonging to Alberta Weekly Newspapers Association are now 10 column tabloid by 160 lines depth: Airdrie EchoBanff Crag and CanyonBeaumont NewsCamrose CanadianCanmore LeaderCochrane TimesCrowsnest Pass PromoterDevon Dispatch NewsFort Saskatchewan RecordHanna HeraldHigh River TimesLeduc RepresentativeNanton NewsPincher Creek EchoSherwood Park NewsStrathmore StandardVulcan AdvocateWetaskiwin times AdvertiserSpruce Grove ExaminerStony Plain Reporter AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÃÃ... News/Updates http://www.adwest.ca/news_item.php?id=45 http://www.adwest.ca/news_item.php?id=45 news_44 Check out the photos from our annual reception, Setting The Trend, in Toronto on September 3rd. News/Updates http://www.adwest.ca/news_item.php?id=44 http://www.adwest.ca/news_item.php?id=44 news_43 Effective January 1, 2010, all Sun Media publications will be converting to a 10 columns by 160 lines tabloid. Further details will follow, please subscribe to the AdWest RSS feed to stay up-to-date. News/Updates http://www.adwest.ca/news_item.php?id=43 http://www.adwest.ca/news_item.php?id=43 news_42 The Esterhazy Miner-Journal will not be publishing on the week of September 14. 2009. Please contact us at 780-989-4912 for more information. News/Updates http://www.adwest.ca/news_item.php?id=42 http://www.adwest.ca/news_item.php?id=42 news_41 Join our mailing list... Win an iPod. Click here to find out how. News/Updates http://www.adwest.ca/news_item.php?id=41 http://www.adwest.ca/news_item.php?id=41 news_40 Effective august 1st, 2009, the following Black Press publications have lowered their line rates: Rimbey Review - ROP: $0.64 - Career: $0.66 Ponoka News - ROP: $0.72 - Career: $0.74 Castor Advance - ROP: $0.53 - Career: $0.55 Bashaw Star - ROP: $0.53 - Career: $0.55 Please download the September issues of the AdWest Rate Cards for more information.... News/Updates http://www.adwest.ca/news_item.php?id=40 http://www.adwest.ca/news_item.php?id=40 blog_30 AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAÃÃÂÂ... New Blog Post http://www.adwest.ca/blog/ipod http://www.adwest.ca/blog/ipod news_36 Effective immediately, The Humboldt Journal of Saskatchewan will now accept flyers. Inserts required: 3,785 Net CPM: $72/m Please download the latest FSI rate card for more information. News/Updates http://www.adwest.ca/news_item.php?id=36 http://www.adwest.ca/news_item.php?id=36 news_35 Effective immediately, the Beaverlodge District News is a member of the Alberta Weekly Newspaper Association and the AdWest network. Please download the latest July edition of Rate Cards for more informations: Display Advertising Rate Card Career Advertising Rate Card FSI Rate Card Community Served Index: lists all the communities served by each of our member publications... News/Updates http://www.adwest.ca/news_item.php?id=35 http://www.adwest.ca/news_item.php?id=35 news_34 Summer is here! Please download our 2009 summer publishing schedule from the 'Downloads' section under 'Announcements'. News/Updates http://www.adwest.ca/news_item.php?id=34 http://www.adwest.ca/news_item.php?id=34 news_33 Effective immediately, the following 4 publications changed their format to 8C Tabloid with 180lines page depth. Bashaw Starandnbsp; Ponoka Newsandnbsp; Castor Advance Rimbey Review Please visit the Planning Tools or download our latest Rate Card for th most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=33 http://www.adwest.ca/news_item.php?id=33 news_32 Effective immediately, St. Walburg andamp; Area Gazette is no longer a member of SWNA. Please visit the Planning Tools or download our latest Rate Card for th most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=32 http://www.adwest.ca/news_item.php?id=32 news_30 AdWest is pleased to welcome 2 new publications to our network. Effective immediately, Inside Drumheller is now a part of AdWest Marketing network. Effective May 15th, 2009, Clark's Crossing Gazette Gazette will be joining SWNA. For more information on these publications, please visit out Planning Tools or download our latest Rate Cards.... News/Updates http://www.adwest.ca/news_item.php?id=30 http://www.adwest.ca/news_item.php?id=30 news_28 Effective March 24th, 2009, the Drumheller Valley Times will cease publishing For more information on other publications serving the area, visit our Planning Tools or download our latest Rate Cards. News/Updates http://www.adwest.ca/news_item.php?id=28 http://www.adwest.ca/news_item.php?id=28 news_14 The Jasper Booster and the Morinville/Redwater Town and Country Examiner are no longer publishing. Their last edition was March 11, 2009. Other publications serving the markets are Jasper Fitzhugh, Redwater Review and Morinville Free Press and they are still publishing as scheduled. For more information, please download our latest Rate Cards or sends us an email to info@adwestmarketing.ca... News/Updates http://www.adwest.ca/news_item.php?id=14 http://www.adwest.ca/news_item.php?id=14 news_13 February 21, 2009: Stony Plain Reporter and Spruce Grove Examiner will now publish on Fridays only. February 20, 2009: (Saskatchewan) Shellbrook Chronicles and Spiritwood Herald changed their classified format to 8 columns February 4, 2009: (Saskatchewan) Radville Star and Bengough Deep South Star has changed their publishing day to Friday. February 3, 2009: (Saskatchewan) Whitewood Herald has changed their classified format to 8 columns. February 2, 2009: (Saskatchewan) Estevan Mercury, Southeast Trader Express and Estevan Lifestyles publications have changed their flyer shipping address ... News/Updates http://www.adwest.ca/news_item.php?id=13 http://www.adwest.ca/news_item.php?id=13 blog_22 We've built this site on the belief that media planners and buyers are well aware of the value of community newspapers across the country.andnbsp; They understand that people who live in Camrose, Alberta or Steinbach, Manitoba have a relationship with their local newspaper that is unique and unparalleled.andnbsp; andlsquo;News-on-demand' in Yorkton, Saskatchewan is defined as a review of last week's town council meeting or a photo of the Division 3 soccer champs not as the andlsquo;Breaking News' surrounding Michael Jackson's untimely death. I'm convinced that media planners are well aware of ... New Blog Post http://www.adwest.ca/blog/welcome-to-the-latest-incarnation-of-adwest-website http://www.adwest.ca/blog/welcome-to-the-latest-incarnation-of-adwest-website blog_21 AdWest Marketing is able to work with data supplied to us by third parties in virtually any format. Many times we are provided with hard copy maps that define a retail trade zone, sales territory or service area. By re-creating those areas as digital footprints we then have the ability to layer other pieces of data to create a thematic map for analysis. The result is that planners and buyers can clearly see (or not) the correlation between the target geography and the newspapers that circulate in and around it. In this case we were working with Soil Zones and the agency needed to ensure that t... New Blog Post http://www.adwest.ca/blog/using-third-party-information http://www.adwest.ca/blog/using-third-party-information blog_20 Thematic maps layer multiple pieces of data, often from different sources in a single map using GIS (Geographic Information System) technology. The development of the Market Analyzer gives Media Planners the ability analyze the occurrence of data and the proliferation of that data against other criteria. In this example we're looking at the density of farming operations (source: StatisticsCanada) within the coverage area of specific newspapers. The grid-based mapping technique allows us to pinpoint areas of high farm concentration in a definable area (aggregated newspaper coverage area). The... New Blog Post http://www.adwest.ca/blog/thematic-map http://www.adwest.ca/blog/thematic-map blog_19 Pre-AdWest, we would have had a very difficult time providing a planner with a list of newspapers that corresponded with an FSA. Times have changed. AdWest Marketing can now take target geographies and match them to publications in seconds. In addition to that, we are able to go a few steps further and actually plot those target geographies on maps that layer in coverage area, water bodies, major highways, FSA's etc. customized to the needs of the planner.... New Blog Post http://www.adwest.ca/blog/fsa-mapping http://www.adwest.ca/blog/fsa-mapping blog_18 As the marketing bureau for community newspapers on the prairies, AdWest has built part of it's foundation on ensuring that we have the most comprehensive collection of data on the markets and areas served by our member newspapers. Whether you're looking for the annual expenditures on computer equipment by households in the coverage area of the Red Deer Express or the percentage of Adults 25-34 who read the last edition of the Assiniboine Times we've got it.... New Blog Post http://www.adwest.ca/blog/market-research-support http://www.adwest.ca/blog/market-research-support blog_5 I am pleased to write my first andlsquo;official' AdWest blog as the Toronto Brand Manager and hope that you visit periodically to learn more about some of the cool things transpiring at AdWest or just to take a break from the tedium of filling out insertion orders I want to share with you a recent lunch and learn session I organized with Doner Canada. It's a pretty neat story and typifies the kinds of responses we get from agencies once they learn a bit about us. Our director, Jeff Beardsworth was in town (he's based out of Edmonton - yeah I feel for him too) at the time of the meeting, so... New Blog Post http://www.adwest.ca/blog/calling-all-toronto-agency-planners http://www.adwest.ca/blog/calling-all-toronto-agency-planners blog_6 In the coming weeks I will use this space as my personal soapbox to promote our mandate to market community newspapers, a little differently. AdWest Marketing, as you may have already noticed, is trying to become something a quite a bit more than simply another "Rep House". A recent issue of CARD listed 133 Rep Houses currently offering placement services for various media across Canada, many of whom focus specifically on community newspapers. Maybe I'm wrong, but it doesn't appear to me that agencies should have too many problems finding someone to take your bookings. I like to think that th... New Blog Post http://www.adwest.ca/blog/blog0808 http://www.adwest.ca/blog/blog0808 blog_7 If the old adage is 'a picture is worth a thousand words,' then a map has to be worth a million dollars. Maps help give planners the ability to demonstrate to their clients reasons for including or not including publications in their plans. New Blog Post http://www.adwest.ca/blog/custom-mapping http://www.adwest.ca/blog/custom-mapping