Adwest strives to provide our clients with any and all information that in the past might have taken you weeks to gather and we believe that this approach to marketing community newspapers is what is required in this day and age of media planning. en-ca AdWest http://www.adwest.ca blog_34 Community Newspapers:  Inventor of Social Media? Who knew, back when the first community newspaper rolled off the presses, that knowing exactly what your andlsquo;friends,' andlsquo;followers,' and andlsquo;classmates' did on their summer holidays would form the basis for an entirely new medium 100+ years later?  In reality, this evolving andlsquo;new' platform that has advertisers and media alike scrambling to monetize, is actually the foundation on which community newspapers have existed since, well, the Halifax Gazette published their first edition on Monday, March 23, 1752. While there ... New Blog Post http://www.adwest.ca/blog/community-newspapers-inventor-of-social-media http://www.adwest.ca/blog/community-newspapers-inventor-of-social-media news_80 News/Updates http://www.adwest.ca/news_item.php?id=80 http://www.adwest.ca/news_item.php?id=80 blog_33 Recently Adam Penenberg, journalism professor and assistant director of the Business and Economic Program at New York University spoke at the AdClub of Toronto's Internet Day. He talked to over 600 professionals in attendance to learn how to create a andlsquo;viral loop' to grow an Internet audience and grow web presence. Adam talked of various ways to create a viral coefficient from a tag on an email signature to feeding off an existing social network as YouTube did to MySpace. He also discussed common practices that, in his opinion, are less effective such as banner advertising. Needless to ... New Blog Post http://www.adwest.ca/blog/theoxytocinofmedia http://www.adwest.ca/blog/theoxytocinofmedia news_79 The AWNA, SWNA and MCNA have released their summer closures lists. A number of different publications will be closed for holidays at different times throughout the summer. Please take this into consideration when planning your campaigns. Full schedules will be posted shortly. Please contact heidi@adwest.ca with any questions.... News/Updates http://www.adwest.ca/news_item.php?id=79 http://www.adwest.ca/news_item.php?id=79 news_78 Please note that effective immediately, the Wetaskiwin Times FSI shipping address has changed to: 4504 - 61 AveLeduc, AlbertaT9E 3Z1 Please visit the Planning Tools section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=78 http://www.adwest.ca/news_item.php?id=78 news_77 Please note that effective May 7th, the West Central Crossroads will publish every Friday. Please visit our 'Planning Tools' section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=77 http://www.adwest.ca/news_item.php?id=77 pages_49 Web Page Updated http://www.adwest.ca/zone-coverage http://www.adwest.ca/zone-coverage blog_32 The following video created by Penguin Group USA was inspired by a video created by Savaglio/TBWA (an Argentinian agency) titled andlsquo;The Truth'. The original video won the 2006 Silver Lion Award at Cannes Film Festival. Watch how the following link discusses the general perception of youth today and then flips it around to provide a very different picture. http://www.youtube.com/watch?v=Weq_sHxghcg What I like about this video is that it debunks some of the notions about young people today while affirms other aspects of their media habits and interests. True, the younger demographic are... New Blog Post http://www.adwest.ca/blog/futurepublishing http://www.adwest.ca/blog/futurepublishing news_76 Effective immediately, the Grande Cache Mountaineer page depth will change to 193 for both their ROP and Career/Classified sections. Please visit our Planning Tools section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=76 http://www.adwest.ca/news_item.php?id=76 news_75 Effective immediately, please direct all flyer shipments to: 901 Main Street Melfort, SK S0E 1A0 Please visit our Planning Tools section for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=75 http://www.adwest.ca/news_item.php?id=75 news_74 Effective April 9, 2010, the following 5 MCNA papers will be changing to a Friday publication: Virden Empire-AdvanceDeloraine Times and StarMelita New EraSouris PlaindealerReston Recorder Please visit our Planning tools section for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=74 http://www.adwest.ca/news_item.php?id=74 news_73 Please note that effective immediately, the Claresholm Local Press member of AWNA changed their classified/career section format to 7C Tabloid. Visit our Planning Tools section for the most up to date information on our publications. News/Updates http://www.adwest.ca/news_item.php?id=73 http://www.adwest.ca/news_item.php?id=73 blog_31 The long-anticipated release of the 2008/2009 ComBase readership study occurred in early January and from what I've seen so far, community newspapers are clearly the cockroach of the print industry. While it's been predicted for some time now that the internet and electronic media in general would be the nuclear bomb that wiped traditional print media off the face of the planet; community newspapers appear to be a resilient little bugger. As the soft underbelly of our daily counterparts has been exposed by electronic media's ability to deliver news-on-demand, the community newspaper is bran... New Blog Post http://www.adwest.ca/blog/crickets http://www.adwest.ca/blog/crickets news_72 Please note that the Baldur Gazette of MCNA will not be publishing on the week of MArch 29th. Please contact AdWest to inquire about other publications serving the area. AAAAAAAAAAAAA  News/Updates http://www.adwest.ca/news_item.php?id=72 http://www.adwest.ca/news_item.php?id=72 news_71 Please note that effective immediately, Virden Empire Advance FSI shipping address has changed. Their new address is: 300 Nelson Street WestVirden, MBR0M 2C0 Visit the Planning Tool section for the most up to date rate information on our members. News/Updates http://www.adwest.ca/news_item.php?id=71 http://www.adwest.ca/news_item.php?id=71 news_70 Please note that effective immediately, the Beaverlodge Advertiser have reduced their line rate to $0.64. Visit our 'Planning Tools' section for the most up to date rates and information. News/Updates http://www.adwest.ca/news_item.php?id=70 http://www.adwest.ca/news_item.php?id=70 news_69 We have launched the 2010 set of newspaper coverage maps. These new maps provide more details and reference points to help you make the most informed decision. The improvements include, bu not limited to: map scale, more visible FSA, detailed map with communities and highways plotted. Visit the Planning Tools section to access our member coverage maps.... News/Updates http://www.adwest.ca/news_item.php?id=69 http://www.adwest.ca/news_item.php?id=69 news_68 Effective immediately, the following publications have changed their FSI shipping address: Reston Recorder, Souris Plaindealer, Deloraine Star and Times, and Melita New Era Please send all materials to: 128 Main StreetMelita, MBR0M 1L0 AAAAAAAAAAAAAAAAA  News/Updates http://www.adwest.ca/news_item.php?id=68 http://www.adwest.ca/news_item.php?id=68 news_67 Please note that effective immediately, the Virden Empire Advance has changed their shipping address to: 300 Nelson Street WestVirden, MBR0M 2C0 Please visit our Planning Tools section for the most up to date newspaper information. News/Updates http://www.adwest.ca/news_item.php?id=67 http://www.adwest.ca/news_item.php?id=67 news_66 Download the 2010 AdWest Rate cards. All of our rate cards are updated on a monthly basis. Please note that our rate information change frequently, for the most current information please visit the planning tools section. News/Updates http://www.adwest.ca/news_item.php?id=66 http://www.adwest.ca/news_item.php?id=66 news_65 Together with the Alberta Department of Advanced Education and Technology, the AWNA is considering a series of features for publication in Alberta's community newspapers that discussed and describes the opportunities and advantages that exist in Alberta for advanced education leading to advantageous employment. For advertisers, this tentative 6 installment series represents an unparalleled opportunity for corporate entities to position themselves as employers of preference or post secondary schools to position themselves as educators of excellence. Currently, the AWNA is seeking expressions ... News/Updates http://www.adwest.ca/news_item.php?id=65 http://www.adwest.ca/news_item.php?id=65 news_64 Together with the Alberta Department of Advanced Education and Technology, the AWNA is considering a series of features for publication in Alberta's community newspapers that discusses and describes the opportunities and advantages that exist in Alberta for advanced education leading to advantageous employment. For advertisers this tentative 6 installment series represents an unparalleled opportunity for corporate entities to position themselves as employers of preference or post secondary schools to position themselves as educators of excellence. AAAAAAAAAAAAAAAAAAAAA  Currently the AWNA is ... News/Updates http://www.adwest.ca/news_item.php?id=64 http://www.adwest.ca/news_item.php?id=64 news_63 Happy holidays! Please download our 2009 winter publishing schedule from the 'Downloads' section under 'Announcements'. News/Updates http://www.adwest.ca/news_item.php?id=63 http://www.adwest.ca/news_item.php?id=63 news_62 Effective January 1, 2020, the Kinistino Birch Hills Post Gazette will no longer be publishing. They are closing their doors. Please visit our 'Planning Tools' section for theAAAAAAAAAAAAAAAAAAAAAAA  most up-to-date information. News/Updates http://www.adwest.ca/news_item.php?id=62 http://www.adwest.ca/news_item.php?id=62 news_61 We are in the process of updating our database for 2010 rate, specs and formats information. Please contact AdWest for 2009 information. News/Updates http://www.adwest.ca/news_item.php?id=61 http://www.adwest.ca/news_item.php?id=61 news_60 Effective November 23, 2009, the Brandon Wheat City Journal is changing their name and will be publishing as the Brandon Westman Journal. Please visit the 'Planning Tools' section for more information. News/Updates http://www.adwest.ca/news_item.php?id=60 http://www.adwest.ca/news_item.php?id=60 news_59 Effective January 8th, 2010, the Saint City News will publish as a 6colx180 lines deep paper. News/Updates http://www.adwest.ca/news_item.php?id=59 http://www.adwest.ca/news_item.php?id=59 news_58 Effective immediately, the Humboldt Regional Trader is no longer publishing. The East Central Connections will now operate as East Central Trader. Please visit the 'Planning Tools' section for the most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=58 http://www.adwest.ca/news_item.php?id=58 news_57 Effective immediately, the required flyer numbers for the following 8 publications has changed: Sherwood Park (Tuesday edition): 18,450 Sherwood Park (Friday edition): 23,515 Leduc Representative: 13,320 Stony Plain Representative: 6,815 Spruce Grove Examiner: 7,460 Fort Saskatchewan Record: 6,656 Vermillion Standard: 3,060 Wetaskiwin Times Advertiser: 11,250 Please go to the 'Planning Tools' section for the most up to date information.... News/Updates http://www.adwest.ca/news_item.php?id=57 http://www.adwest.ca/news_item.php?id=57 news_56 Effective November 16th, the following 6 MCNA member publications have changed their flyer shipping addresses: Deloraine Times and Star Melita New Era Neepawa Press Reston Recorder Souris Plaindealer Virden Empire Advance Please send all flyers to:Wheat City Journal DistributionUnit F, 315 College AvenueBrandon, MBR7A 1E7Phone: (204) 726-0209 Flyer delivery deadline is Friday week prior. Please visit the 'Planning Tools' section for the latest updates.... News/Updates http://www.adwest.ca/news_item.php?id=56 http://www.adwest.ca/news_item.php?id=56 news_55 Effective immediately, the Millet Pipestone Flyer is now operating as Leduc Wetaskiwin Pipestone Flyer. News/Updates http://www.adwest.ca/news_item.php?id=55 http://www.adwest.ca/news_item.php?id=55 news_54 Effective immediately, the Edmonton Le Franco publication is no longer a member of the AWNA. For booking and material inquiries, please contact the Le Franco directly. News/Updates http://www.adwest.ca/news_item.php?id=54 http://www.adwest.ca/news_item.php?id=54 news_53 Jasper Fitzhugh has changed their required quantity for FSI to 3,800. Please visit our 'Planning Tools' section for more details. News/Updates http://www.adwest.ca/news_item.php?id=53 http://www.adwest.ca/news_item.php?id=53 news_52 Effective immediately, the Grande Cache Moutaineer is now a Wednesday publication. Please visit the 'Planing Tools' section for more details. News/Updates http://www.adwest.ca/news_item.php?id=52 http://www.adwest.ca/news_item.php?id=52 news_51 Effective immediately, the Weyburn This Week have changed their insert shipping address to: 904 East AvenueWeyburn, SKS4H 2Y8 Please visit our 'Planning Tools' section for more details. News/Updates http://www.adwest.ca/news_item.php?id=51 http://www.adwest.ca/news_item.php?id=51 news_50 Effective November 3rd, The Wainwright Review and Wainwright Star Chronicle will publish as one publication. The new publication is called Wainwright Star which publishes every Tuesday. All rates and circulation data are the same as the Wainwright Star Chronicle. Please visit the 'Planning Tools' section for more details.... News/Updates http://www.adwest.ca/news_item.php?id=50 http://www.adwest.ca/news_item.php?id=50 news_49 ComBase is in the final stages of reviewing and preparing data for release in the near future. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA The latest wave of research will include additional data specific to the reasons for reading (sections), flyers and online. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AdWest is proud to once again be your source for readership data for community newspapers on the prairies.... News/Updates http://www.adwest.ca/news_item.php?id=49 http://www.adwest.ca/news_item.php?id=49 news_48 Effective November 16, 2009, the following MCNA publications will be converting to Wednesday publishing:- Brandon Wheat City Journal (currently a Thursday publication)- Neepawa Press (currently a Monday publication)- Virden Empire Advance (currently a Saturday Publication)- Reston RecorderAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA  (currently a Saturday Publication)- Deloraine Times and Star (currently a Saturday Publication)- Souris PlaindealerAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA  (currently a Saturday Publication)- Melita new areaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA  (currently a Saturday Publi... News/Updates http://www.adwest.ca/news_item.php?id=48 http://www.adwest.ca/news_item.php?id=48 news_47 The Flin Flon Northern Visions Gazette will cease to publish starting the first week of November. Their last publishing day will be Friday Oct 30, 2009.Starting the week of Nov 2 the member newspaper in Flin Flon with be the Flin Flon Reminder. Publishing dates: Monday/Wednesday/FridayLine rate: $0.70Format: 6c tabloid, 210 lines deepPlease note that all existing buys and quotes will be honoured at the $0.55 per line.... News/Updates http://www.adwest.ca/news_item.php?id=47 http://www.adwest.ca/news_item.php?id=47 news_46 Please note that the booking and material deadline has been changed due to Thanksgiving holiday. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA  The new booking and material deadlines are as follow: For all of the newspapers in Alberta, Saskatchewan, Manitoba and NWT (see exceptions below): AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA... News/Updates http://www.adwest.ca/news_item.php?id=46 http://www.adwest.ca/news_item.php?id=46 news_45 Effective immediately, the following Sun Media publications belonging to Alberta Weekly Newspapers Association are now 10 column tabloid by 160 lines depth: Airdrie EchoBanff Crag and CanyonBeaumont NewsCamrose CanadianCanmore LeaderCochrane TimesCrowsnest Pass PromoterDevon Dispatch NewsFort Saskatchewan RecordHanna HeraldHigh River TimesLeduc RepresentativeNanton NewsPincher Creek EchoSherwood Park NewsStrathmore StandardVulcan AdvocateWetaskiwin times AdvertiserSpruce Grove ExaminerStony Plain Reporter AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA ... News/Updates http://www.adwest.ca/news_item.php?id=45 http://www.adwest.ca/news_item.php?id=45 news_44 Check out the photos from our annual reception, Setting The Trend, in Toronto on September 3rd. News/Updates http://www.adwest.ca/news_item.php?id=44 http://www.adwest.ca/news_item.php?id=44 news_43 Effective January 1, 2010, all Sun Media publications will be converting to a 10 columns by 160 lines tabloid. Further details will follow, please subscribe to the AdWest RSS feed to stay up-to-date. News/Updates http://www.adwest.ca/news_item.php?id=43 http://www.adwest.ca/news_item.php?id=43 news_42 The Esterhazy Miner-Journal will not be publishing on the week of September 14. 2009. Please contact us at 780-989-4912 for more information. News/Updates http://www.adwest.ca/news_item.php?id=42 http://www.adwest.ca/news_item.php?id=42 news_41 Join our mailing list... Win an iPod. Click here to find out how. News/Updates http://www.adwest.ca/news_item.php?id=41 http://www.adwest.ca/news_item.php?id=41 news_40 Effective august 1st, 2009, the following Black Press publications have lowered their line rates: Rimbey Review - ROP: $0.64 - Career: $0.66 Ponoka News - ROP: $0.72 - Career: $0.74 Castor Advance - ROP: $0.53 - Career: $0.55 Bashaw Star - ROP: $0.53 - Career: $0.55 Please download the September issues of the AdWest Rate Cards for more information.... News/Updates http://www.adwest.ca/news_item.php?id=40 http://www.adwest.ca/news_item.php?id=40 blog_30 AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA  Contest Rules and Regulations August 10, 2009AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA 1. Agreement: These rules govern the "AdWest.ca Launch" contest by Adwest Marketing Inc. No purchase is necessary to enter any contest. The act of entering a contest constitutes acceptance of the contest rules and the decisions of the contest judge. 2. Eligibility: The Contest is open only to clients of Adwest Marketing Inc. who are residents of Canada over the age of eighteen (18), except for employees, immediate families and anyone living with any employ... New Blog Post http://www.adwest.ca/blog/ipod http://www.adwest.ca/blog/ipod news_36 Effective immediately, The Humboldt Journal of Saskatchewan will now accept flyers. Inserts required: 3,785 Net CPM: $72/m Please download the latest FSI rate card for more information. News/Updates http://www.adwest.ca/news_item.php?id=36 http://www.adwest.ca/news_item.php?id=36 news_35 Effective immediately, the Beaverlodge District News is a member of the Alberta Weekly Newspaper Association and the AdWest network. Please download the latest July edition of Rate Cards for more informations: Display Advertising Rate Card Career Advertising Rate Card FSI Rate Card Community Served Index: lists all the communities served by each of our member publications... News/Updates http://www.adwest.ca/news_item.php?id=35 http://www.adwest.ca/news_item.php?id=35 news_34 Summer is here! Please download our 2009 summer publishing schedule from the 'Downloads' section under 'Announcements'. News/Updates http://www.adwest.ca/news_item.php?id=34 http://www.adwest.ca/news_item.php?id=34 news_33 Effective immediately, the following 4 publications changed their format to 8C Tabloid with 180lines page depth. Bashaw Starandnbsp; Ponoka Newsandnbsp; Castor Advance Rimbey Review Please visit the Planning Tools or download our latest Rate Card for th most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=33 http://www.adwest.ca/news_item.php?id=33 news_32 Effective immediately, St. Walburg andamp; Area Gazette is no longer a member of SWNA. Please visit the Planning Tools or download our latest Rate Card for th most up to date information. News/Updates http://www.adwest.ca/news_item.php?id=32 http://www.adwest.ca/news_item.php?id=32 news_30 AdWest is pleased to welcome 2 new publications to our network. Effective immediately, Inside Drumheller is now a part of AdWest Marketing network. Effective May 15th, 2009, Clark's Crossing Gazette Gazette will be joining SWNA. For more information on these publications, please visit out Planning Tools or download our latest Rate Cards.... News/Updates http://www.adwest.ca/news_item.php?id=30 http://www.adwest.ca/news_item.php?id=30 news_28 Effective March 24th, 2009, the Drumheller Valley Times will cease publishing For more information on other publications serving the area, visit our Planning Tools or download our latest Rate Cards. News/Updates http://www.adwest.ca/news_item.php?id=28 http://www.adwest.ca/news_item.php?id=28 news_14 The Jasper Booster and the Morinville/Redwater Town and Country Examiner are no longer publishing. Their last edition was March 11, 2009. Other publications serving the markets are Jasper Fitzhugh, Redwater Review and Morinville Free Press and they are still publishing as scheduled. For more information, please download our latest Rate Cards or sends us an email to info@adwestmarketing.ca... News/Updates http://www.adwest.ca/news_item.php?id=14 http://www.adwest.ca/news_item.php?id=14 news_13 February 21, 2009: Stony Plain Reporter and Spruce Grove Examiner will now publish on Fridays only. February 20, 2009: (Saskatchewan) Shellbrook Chronicles and Spiritwood Herald changed their classified format to 8 columns February 4, 2009: (Saskatchewan) Radville Star and Bengough Deep South Star has changed their publishing day to Friday. February 3, 2009: (Saskatchewan) Whitewood Herald has changed their classified format to 8 columns. February 2, 2009: (Saskatchewan) Estevan Mercury, Southeast Trader Express and Estevan Lifestyles publications have changed their flyer shipping address ... News/Updates http://www.adwest.ca/news_item.php?id=13 http://www.adwest.ca/news_item.php?id=13 blog_22 We've built this site on the belief that media planners and buyers are well aware of the value of community newspapers across the country.andnbsp; They understand that people who live in Camrose, Alberta or Steinbach, Manitoba have a relationship with their local newspaper that is unique and unparalleled.andnbsp; andlsquo;News-on-demand' in Yorkton, Saskatchewan is defined as a review of last week's town council meeting or a photo of the Division 3 soccer champs not as the andlsquo;Breaking News' surrounding Michael Jackson's untimely death. I'm convinced that media planners are well aware of ... New Blog Post http://www.adwest.ca/blog/welcome-to-the-latest-incarnation-of-adwest-website http://www.adwest.ca/blog/welcome-to-the-latest-incarnation-of-adwest-website blog_21 AdWest Marketing is able to work with data supplied to us by third parties in virtually any format. Many times we are provided with hard copy maps that define a retail trade zone, sales territory or service area. By re-creating those areas as digital footprints we then have the ability to layer other pieces of data to create a thematic map for analysis. The result is that planners and buyers can clearly see (or not) the correlation between the target geography and the newspapers that circulate in and around it. In this case we were working with Soil Zones and the agency needed to ensure that t... New Blog Post http://www.adwest.ca/blog/using-third-party-information http://www.adwest.ca/blog/using-third-party-information blog_20 Thematic maps layer multiple pieces of data, often from different sources in a single map using GIS (Geographic Information System) technology. The development of the Market Analyzer gives Media Planners the ability analyze the occurrence of data and the proliferation of that data against other criteria. In this example we're looking at the density of farming operations (source: StatisticsCanada) within the coverage area of specific newspapers. The grid-based mapping technique allows us to pinpoint areas of high farm concentration in a definable area (aggregated newspaper coverage area). The... New Blog Post http://www.adwest.ca/blog/thematic-map http://www.adwest.ca/blog/thematic-map blog_19 Pre-AdWest, we would have had a very difficult time providing a planner with a list of newspapers that corresponded with an FSA. Times have changed. AdWest Marketing can now take target geographies and match them to publications in seconds. In addition to that, we are able to go a few steps further and actually plot those target geographies on maps that layer in coverage area, water bodies, major highways, FSA's etc. customized to the needs of the planner.... New Blog Post http://www.adwest.ca/blog/fsa-mapping http://www.adwest.ca/blog/fsa-mapping blog_18 As the marketing bureau for community newspapers on the prairies, AdWest has built part of it's foundation on ensuring that we have the most comprehensive collection of data on the markets and areas served by our member newspapers. Whether you're looking for the annual expenditures on computer equipment by households in the coverage area of the Red Deer Express or the percentage of Adults 25-34 who read the last edition of the Assiniboine Times we've got it.... New Blog Post http://www.adwest.ca/blog/market-research-support http://www.adwest.ca/blog/market-research-support blog_5 I am pleased to write my first andlsquo;official' AdWest blog as the Toronto Brand Manager and hope that you visit periodically to learn more about some of the cool things transpiring at AdWest or just to take a break from the tedium of filling out insertion orders I want to share with you a recent lunch and learn session I organized with Doner Canada. It's a pretty neat story and typifies the kinds of responses we get from agencies once they learn a bit about us. Our director, Jeff Beardsworth was in town (he's based out of Edmonton - yeah I feel for him too) at the time of the meeting, so... New Blog Post http://www.adwest.ca/blog/calling-all-toronto-agency-planners http://www.adwest.ca/blog/calling-all-toronto-agency-planners blog_6 In the coming weeks I will use this space as my personal soapbox to promote our mandate to market community newspapers, a little differently. AdWest Marketing, as you may have already noticed, is trying to become something a quite a bit more than simply another "Rep House". A recent issue of CARD listed 133 Rep Houses currently offering placement services for various media across Canada, many of whom focus specifically on community newspapers. Maybe I'm wrong, but it doesn't appear to me that agencies should have too many problems finding someone to take your bookings. I like to think that th... New Blog Post http://www.adwest.ca/blog/blog0808 http://www.adwest.ca/blog/blog0808 blog_7 If the old adage is 'a picture is worth a thousand words,' then a map has to be worth a million dollars. Maps help give planners the ability to demonstrate to their clients reasons for including or not including publications in their plans. New Blog Post http://www.adwest.ca/blog/custom-mapping http://www.adwest.ca/blog/custom-mapping