Geo-Targeting: Retail Locations and Trade Areas/Radius

More often than not, in our experience when agencies plan campaigns for retail oriented clients, a trade area or radius around the location is a defined planning consideration.  Our GIS capabilities allow us to integrate target radii around single and multiple locations to help planners assess the impact that has on options within the medium.

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Supplied Competitor Locations

Multiple Locations and Radii

Single Location and Concentric Circles

Suburban Location Urban Trade Area

Urban Locations Suburban Trade Area

Urban Locations

 

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