Geo-Targeting: Retail Locations as Postal Codes
In most cases, agencies planning for retail oriented clients use the postal code or street address as the basis for determining the appropriate media to be included in a plan. Often when multiple locations and media are involved, the process of aligning each individual store with a relevant medium can be time-consuming and leave little opportunity for a deeper analysis of the options. Layering retail locations, branches or other landmarks against audited newspaper circulation areas help brings context to the coverage. In each case, maps are supported with linear data tables to offer tangible metrics.
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Layered Against Coverage Areas and Population Density
Layered Against Coverage Areas and FSAs
Layered Against Multiple Coverage Areas
Layered Provincially Against Coverage Areas
