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What's New
AdWest Website Enhancements
AdWest User Guide
AdWest Welcomes Michele Simmons
Hinton Voice
AdWest on LinkedIn and Twitter
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AdWest Publication Updates
RSS Feed
Twitter
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AdWest Blog
Contact Us
AdWest Marketing Inc
3228 Parsons Road
Edmonton, AB T6N 1M2
Local: 780.989.4901
Toll free: 1.877.701.4704
Fax: 780.989.2142
info@adwest.ca
Advertising Director
Jeff Beardsworth
780.989.4907
jeff@adwest.ca
Toronto Brand Manager
Crystal MacLaren
647.261.0018
crystal@adwest.ca
Manager, Client Services
Michele Simmons
780.989.4912
michele@adwest.ca
Marketing Coordinator
Chelsea Donaldson
780.989.4907
chelsea@adwest.ca
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AdWest Website Enhancements
At the beginning of 2011, we began work on a number of changes to the functionality of the AdWest website, with a focus on ensuring users can quickly and easily access some of the tools we’ve built to support the detailed planning process. Think of it as your 24/7 AdWest client representative. While you may have noticed some of the changes, we’d like to highlight a few:
Homepage: We’ve added a slide deck highlighting just a few of the types of projects we undertake, ranging from aggregated coverage area mapping, to geo-targeting customer postal code info, to taking a deeper dive into market demographics and consumer spending data to generate thematic maps.
Interactive Zone Map: A one-of-a-kind, interactive tool that allows users to create custom maps showing multiple newspaper coverage areas. Simply select relevant publications from the pull-out menu (RH side), and zoom in for greater detail. We’ve also linked specific coverage area maps and datasheets for all of our member publications here for easy access to more detail.
Innovative Creative: Check out this new area of the site (linked on the new homepage LH side bar) dedicated to showcasing some of the more unique, hyper-local campaigns clients are running in community newspapers.
Member Publications: A complete, alphabetical list of all of the AdWest member publications, with quick links to the “mini-media kit” for each one. You’ll find it under ‘About Us’ in the top navigation bar.
Research: We’ve added ‘Research’ to the top navigation menu, where you’ll find access to our proprietary Market Analyzer tool (harnessing demographic and consumer spending behavior data), and Combase readership data available for member newspapers.
Feedback: We want to hear from you! If you have any comments, suggestions, or questions, please click on the feedback link on the bottom right hand corner of our site.
AdWest Agency User Guide
AdWest’s new and improved User Guide is now online! We want to ensure media planners know exactly what kind of services and support we can provide. To make that easy, the guide provides a quick overview of what we do and how we do it, ranging from third party coverage maps to harnessing market demographic, consumer spending and readership data. We urge all the folks involved in the planning process to take a few minutes with the guide. We’re pretty sure there’s a lot we can help you with!
View the Adwest Agency User Guide
AdWest Welcomes Michele Simmons
We are pleased to announce Michele Simmons has recently joined AdWest in the new role of Manager, Client Services.
Michele brings with her more than 20 years of senior level experience in market research, marketing strategy, media buying and sales management, with a career spanning live entertainment, newspapers (dailies and community weeklies), commercial / residential real estate development, and financial services. She brings significant national and international experience in strategic market positioning (brands, products, experiences) and a keen understanding of the critical role quantitative and qualitative research play in underpinning strategy, from both a client and supplier perspective. Read more...
Feel free to reach out to Michele and say "hi". Just don't be surprised if she does so first...
Hinton Voice
AdWest, along with the Alberta Weekly Newspaper Association, is pleased to announce the addition of the Hinton Voice to our member publications.
Publication information and rates can be found in our Planning Tools section.
AdWest on LinkedIn and Twitter
 Have a LinkedIn or Twitter account? Be sure to follow us on both LinkedIn and Twitter for AdWest updates, blog posts, and current industry news.
Find us on LinkedIn here!
Follow us on Twitter here!
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Specifically designed for AdWest, this geo-targeted interactive map allows users to view and highlight individial coverage areas, creating a completely customized map. Need an export? Click on the camera icon on the map to instantly save your custom map as a jpg. 
