ComBase Releases Results of 2008/09 Study for Over 120 Markets on the Prairies

AdWest Marketing is pleased to announce the release of the results of the 2008/2009 Canadian Community Newspaper Database Corporation (ComBase) Readership Study for the prairies.

ComBase is one of North America's largest media studies, measuring over 200 individual Canadian markets - including 128 in Alberta, Saskatchewan, Manitoba and North West Territories/Nunavut - providing insightful data on cities, towns and villages across the country. The study provides consistent and accurate, market by market information to assist in the planning of community newspapers.

Please visit the AdWest website or click here to find easy-to-read topline readership report both by region and for the individual publications that participated in the latest study. Topline reports include readership by various demographic categories for both community newspapers and their competitors as well as a number of new datasets including: reasons for reading and flyer readership.

For more information on ComBase or to request detailed market reports please contact AdWest Marketing at 1.877.701.4704.

AdWest is Moving!

Effective March 1, 2010, AdWest Marketing Inc. will move to a new office. Our new address will be:

3228 Parsons Road
Edmonton, AB
T6N 1M2

All of our other contact information (eg. phone and fax) will not change. Please direct all mail correspodence to this new address.

Happy New Year 2010

Here at AdWest, we would like to welcome you to the year 2010. We hope you all had a happy and relaxing holiday season. Now, back to work!

This is the year of many great opportunities and experiences. We look forward to the Canadian milestones like the Vancouver 2010 Winter Olympic Games, and hope that the year's events bring successful business to your offices. The most exciting thing for us at AdWest though, is another year of amazing geo targeting solutions that will really knock your socks off.

We recognize that the newspaper industry is certainly not the most steadily growing and for that reason, we are constantly looking for new ideas and innovative solutions to make planning community media that much simpler for you.

To start the New Year, we would like to update you with our new rate cards ad planning guides.

Rate Cards:
- ROP Rate Card
- FSI Rate Card
- Career Rate Card

Planning Guides:
- Community Served Index
- Common Ad Sizes
- Mechanical Specifications

Please note that these rate cards are updated on a monthly basis. For the most current information, including Features and Supplements, please visit the Planning Tools section of our website at www.adwest.ca.

As always, we welcome your inquiries, suggestions and requests for help. So please don't hesitate to drop us an email or give us a ring!

Happy 2010 everyone and good luck with all of your New Year's resolutions!

"The fact that an association like AdWest exists, allows us to be very strategic, is not extremely precious with our media investment through minimizing duplication, creating one total provincial circulation and maximizing our investment to the fullest. Truthfully, if it wasn't for AWNA's and AdWest's proactivity by reaching out and scheduling and introductory presentation with our agency, the collective efforts and many hours that we, AdWest and AWNA had put into creating an Alberta geo-analytical community newspaper footprint - I can say with great certainty, that we would not have even considered booking this much community newspaper."

- A recent client feedback