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2012 Updates
AdWest is pleased to announce that the circulation footprints for all of Adwest's 270 newsapers have been updated for 2012. Please keep in mind that these footprints are based on the latest Canadian Media Circulation Audit statements.
This also means that all of AdWest's planning tools, Market Analyzer GIS and Interactive Maps have been updated to reflect these changes as well.
As a reminder, the 2012 Rates for community newspapers covering Alberta, Manitoba, Saskatchewan and the Northwest Territories are also up to date and always available in the Planning Tools section of the AdWest website.
If you have any questions regarding these updates, feel free to contact us at info@adwest.ca
Front Page Database
Introducing the Front Page Database on AdWest.ca!
We're are continually looking for ways to make it easier for media planners to build campaigns around publications that they aren't necessarily familiar with. Our new Front Page Database provides you with the opportunity to gain some insight into the quality of community newspapers from both a production and content standpoint. This tool is great for comparative analysis in marketing with multiple options, client presentations, or even if curiosity strikes you!
To use the tool, simply visit the Member Newspapers section located in left hand menu on the AdWest website, find your newspaper of choice in the list, and click on "front page". From there, you will see an image of the most recent front page of the publication.
All New AdWest Website
We recognize that the quickest, easiest way for you, the media planner, to get access to all the things you love about AdWest (rates, coverage maps, readership data, mechanical specs etc, etc) is through our website, AdWest.ca. In an effort to improve and enhance your online experience with Adwest, we are developing a brand new website that is due to launch soon! We can't say much more than that yet, but stay tuned for updates by following us on Twitter, LinkedIn or our Updates page!
Sun Media Publications
AdWest would like to remind our clients that the primary role of AdWest is to provide a seamless and consistent approach to marketing community newspapers on the prairies. The products, services and research tools developed by AdWest specifically target the media planning process and have been purposely de-coupled from the placement and campaign execution function. So regardless of what channels or placement services you use to execute your campaign, your access to the AdWest suite of planning support services will not be affected by those decisions.
If you have any questions regarding this, please do not hesitate to contact us at
1 877 701 4704 or info@adwest.ca
LinkedIn and AdWest
At AdWest we are always seeking your opinion to help us improve the products and services we deliver to you. Please take a moment and go to the AdWest Marketing Inc. Linkedin products and services page to view several new and popular tools and services. Your feedback is important. We encourage you to recommend and rate what you see. And if you 'follow' us on Linkedin you can stay up-to-date on the latest enhancements and developments that facilitate your planning needs. As the 'agency for agencies' we really appreciate your input.
Questions?
If you have any questions about our website, products, or services, please feel free to contact AdWest at anytime at info@adwest.ca.
AdWest on Twitter
 Have a Twitter account? Be sure to follow us on Twitter for AdWest important publication updates, blog posts, and current industry news.
Follow us on Twitter here!
AdWest Planning Tip of the Month
Community media is unique in that it is a mass media with the ability to target audiences at micro-geographies. ‘Localizing' creative helps to build trust in a brand. Understanding the value of ‘hyper-local' content, AdWest facilitates between agencies and publishers to create targeted advertising content that resonates with readers in their communities. For more information, visit our Campaign Ideas.
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