AdWest 2009 Quarter 1 Updates
Happy New Year everyone!
AdWest is pleased to release the first quarterly newsletter in 2009. Because of our working relationship, we know that you will want to keep on top of the many changes within AdWest’s member publications as well as inform you of exciting opportunities in the coming year. We hope you find this informative and we welcome any comments or suggestions from you. We also encourage you to forward this newsletter on to colleagues or associates who you feel may benefit from this subscription.
As part of our 2009 Marketing Strategy AdWest has planned a number of engaging and educational initiatives that will roll out in the coming months.
Watch for a contest for a chance to win prizes valued at $2500. It will be running next month in Media in Canada. In May, AdWest will facilitate agency focus group sessions to illuminate challenges and elicit ideas regarding the agency planning world. The second annual Toronto agency reception will be held in September and will include sizzling live entertainment, prizes, and much more. And in November, AdWest will host a Toronto agency luncheon seminar that will include insights from a top US media specialist.
Further to these initiatives AdWest continues to strive to be the ‘agency for the agencies’. We’re here to take the legwork and confusion out of planning with community media. AdWest is your dedicated planning support team and we’re thrilled to continue working with you in the year ahead.
AdWest First Quarter Rate Card
Please click here [2.3mb] to access the 2009 AdWest 1st Quarter ROP Rate Card
Our rate card has been designed to provide you with a snapshot of the information that you would typically require to quickly plan a community newspaper campaign. The publication formats shown in the Rate Card can be cross-referenced with the standardized column width legend on the last page.
PDF files containing FSI and Career Placement Rate Cards as well as Mechanical Specs, Standardized Sizes and much more are available for download in the opportunities section, downloads area of our site:www.adwest.ca
Need help planning your campaign? Our team of coordinators and media buyers in each province will be happy to assist you in the execution of your campaign.
AdWest Welcomes Heidi Tooth
The latest addition to the AdWest Marketing team, Heidi Tooth is thrilled to be joining AdWest Marketing in the role of Advertising Coordinator. After graduating with Honours from the Business Administration program at Northern Alberta Institute of Technology, Heidi went on to become the Marketing Manager at Heritage Harley Davidson. With a specialization in Marketing, Heidi was desirous of expanding her skill sets into the media world. Being obsessively organized and with a great attention to detail and planning, Heidi brings a combination of enthusiasm and insights that will ensure the ‘coordinator of coordinators’ role is effectively executed. AdWest is pleased to welcome Heidi to the team.
In lieu of Heidi’s position as Advertising Coordinator, Catherine Lee is excited to accept her new role as Marketing Coordinator. With the Toronto Brand Manager in place to communicate and facilitate planning on a face-to-face basis with clients, Catherine will act as the virtual communications manager. In her role she will provide updates and marketing communiqués as well as oversee and plan all AdWest marketing initiatives set for 2009. She will focus on website development and ensuring that all information is accurate and up to date. Her creative flair and organizational skills makes her an excellent fit in this new role.
200+ Markets for Under $10,000
Each of our member association offers an advertising solution called the 2 x 2 Value Ad Network.
This is a program that allows you to run a display advertisingcampaign in the size of a business card in each of the participating newspapers in Alberta, Saskatchewan and Manitoba. It is an easy and affordable way for an advertiser who is looking to expand their market and implement a community newspaper campaign.
Place your Business Card sized advertisement in 223 publicationsin Alberta, Manitoba and Saskatchewan with a combined circulation of 1.5 million for only $7371.69!
Click here [0.5mb] for Frequently Asked Questions and Rate information for Alberta, Manitoba and Saskatchewan.
More Updates
We have updated all 252 audited circulation maps and they are available for download in the Interactive Media Kit section of the AdWest Website. Each map outlines the boundaries of each newspaper coverage area including the towns and FSA’s occurring within them. The accompanying circulation information illustrates the circulation figures for each community within the coverage area. A sample of our Map Datasheets can be found here.
The Special Supplements and Features sections of the Interactive Media Kit have also been updated for 2009. Special Supplements are specific sections planned by the newspaper to run at various times throughout the year offering a distinct editorial theme. Features are specific sections within the newspaper that run on a regular basis.
