Privacy Statement
Our Commitment To Privacy
AdWest Marketing Inc. is committed to controlling the collection, use and disclosure of the personal information provided by its customers. This Privacy Statement provides information to ensure the accuracy, confidentiality and integrity of your personal information. The AdWest Privacy Policy is modeled after the Canadian Standards Association Model Code for the Protection of Personal Information and is in compliance with federal and provincial privacy laws as well as the federal Personal Information Protection and Electronic Documents Act. A summary of the ten principles of fair information practices adopted in the AdWest Privacy Policy is included at the end of this Privacy Statement.
A Single Policy
Any time you do business with AdWest Marketing Inc, or with anyone acting as a representative on our behalf, you are protected by the rights and safeguards contained in the AdWest Privacy Policy.
What Is Personal Information?
"Personal information" is personally identifiable information such as your name, residential address and e-mail address and includes information about your product and service subscriptions and usage, credit information and billing records, service and recorded complaints.
Personal information is collected AdWest Marketing Inc only when you specifically and knowingly choose to provide it us such as when you subscribe to the AdWest newsletters, enter an Adwest contests or choose to receive information, products or services from AdWest Marketing Inc.
We may also receive personal information from our business partners and other third parties provided that such third parties confirm to us that they have obtained your consent to the disclosure of your personal information.
Publicly available information, such as a public directory listing of your name, address, telephone number and electronic address, is not considered personal information.
Collection And Use Of Personal Information
AdWest Marketing Inc collects and uses your personal information primarily for the purpose of providing you with the products and services you have requested from us.
Your personal information is used to communicate with you and to provide you with information related to AdWest products and services. If you indicated that you were interested in receiving information from selected AdWest partners, your personal information would also be used to contact you or to send you e-mail materials and other mailings about products and services that might be of interest to you. You always have the option, however, to tell us not to share your personal information with other Adwest partners or to exclude you from offers for other products or services.
If you enter a contest or other promotion offered by AdWest Marketing Inc or on the AdWest website, your personal information will be used to administer the promotion, including the use of your name and selected other information for the purposes of contacting, announcing and promoting the winners of the promotion.
AdWest Marketing Inc may also contact you from time to time to conduct market research and surveys in an effort to continually improve our product and service offerings. Unless you specifically authorize us to release your personal information, or release is required or permitted by law, AdWest will not sell, lease or trade your personal information to other third parties.
Anonymous or "non-personal" information gathered by AdWest Marketing Inc through our websites may be used for technical, research and analytical purposes. Information collected through surveys, existing files and public archives may be used by AdWest Marketing Inc to analyze their markets and to develop or enhance service offerings.
AdWest Marketing Inc will only ask for information that we require and will only ask for it when we need it. When we ask you for the information, we will explain to you the reason and purpose of the information.
We will ask for your permission prior to the collection, use and disclosure of the information as required by applicable privacy legislation. Subject to legal and contractual requirements, you can refuse to consent to our collection, use or disclosure of information. You may also withdraw your consent to any further collection, use or disclosure of information about you at any time by giving us reasonable notice. If our intended disclosures or uses of information change, we will notify you accordingly.
Your personal information will not be used for any other purpose without your permission.
Disclosure
To enable us to more efficiently provide the products and services you have requested from us, AdWest Marketing Inc may share your personal information with our regional partners and with selected third parties who are acting on our behalf as our agents, suppliers or service providers. Such third party service providers are provided only with such information as is necessary in the circumstances. Information provided to third parties may be used only for the purpose stipulated and is subject to strict terms of confidentiality.
Log Files and Statistics Tracking
We use IP addresses, URI's of requested resources, timestamps and HTTP user-agents to analyse trends, administer the system and gather broad demographic information for aggregate use. In addition to this we use Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses cookies, to help analyse how visitors use our site. The information generated by the cookie about the use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity on our behalf and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your Web browser, however please note that if you do this you may not be able to make full use of our website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Accuracy
AdWest Marketing Inc will try to ensure that information about you is accurate, complete and up-to-date. However, please inform AdWest Marketing Inc to whom you provided your information of any change of name, address or other information. In the event you have questions about the accuracy of factual information we have collected about you, you will have access to that information in order to verify and update it. If we have disclosed inaccurate information about you to a third party, we will be pleased to contact the third party in order to correct the information.
Security
AdWest Marketing Inc are committed to protecting your privacy. Security measures, such as the use of passwords and encryption have been adopted to protect your personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Our employees have been trained to respect your privacy at all times and those employees with access to your personal information shall use your personal information strictly in accordance with the AdWest Privacy Policy and the laws applicable to each specific business.
Access
If you have any questions about the collection, use or disclosure of your personal information by AdWest Marketing Inc, or if you simply want to know whether we have any of your personal information on file, you may contact our office. Except in limited circumstances, as specifically provided by applicable privacy legislation, AdWest Marketing Inc can tell you whether they hold personal information about you. They can tell you the source of the information, allow you access to your personal information and find an account of the use that has been made or is being made of the information and the third parties to which it has been disclosed.
AdWest Marketing Inc will only refuse access to information about you in those circumstances permitted or required by pertinent privacy legislation. If AdWest Marketing Inc refuses access to you, it will provide you with the reasons for its refusal upon request. Exceptions may include information that contains references to other individuals, information that cannot be disclosed for legal, security or commercial proprietary reasons, and information that is subject to solicitor-client or litigation privilege. AdWest Marketing Inc will respond to your requests for access in accordance with pertinent privacy legislation.
Questions Or Concerns
If you have any questions or concerns about the personal information about you held by AdWest Marketing Inc about the compliance by AdWest Marketing Inc with the AdWest Privacy Policy, please contact our office directly. Contact information for our office may be found on our website.
AdWest Marketing Inc has procedures in place to receive and respond to complaints or inquiries about its handling of personal information. They will describe the complaint procedures to anyone who makes inquiries or lodges complaints.
If you are not satisfied with the response from our office after making a complaint, you may have recourse to additional remedies under applicable privacy legislation. For further information, please contact the federal Privacy Commissioner or your provincial Privacy Commissioner, as applicable.
Ten Principles Of Fair Information Practices
Principle 1 - Accountability
AdWest Marketing Inc is responsible for the personal information under its control and shall designate one or more individuals who shall be accountable for the company's compliance with the procedures and principles set out in AdWest Privacy Policy.
Principle 2 - Identifying Purpose
AdWest Marketing Inc will identify the purpose for which personal information is collected at or before the time the information is collected. The purposes for which information is collected, used or disclosed by AdWest Marketing Inc must be those that a reasonable person would consider are appropriate in the circumstances.
Principle 3 - Consent
The knowledge and consent of the individual are required for the collection, use or disclosure of personal information, except where consent is not required by privacy legislation as, for example, where the collection, use or disclosure of personal information is solely for journalistic, artistic or literary purposes.
Principle 4 - Limiting Collection
AdWest Marketing Inc shall limit the collection of personal information to that which is necessary for the purposes identified by the company. Personal information shall be collected by fair and lawful means.
Principle 5 - Limiting Use, Disclosure And Retention
Personal information shall not be used or disclosed for purposes other than those for which it was collected, except with the consent of the individual or as required by law. Personal information shall be retained only as long as necessary for the fulfillment of the purposes for which it was collected.
Principle 6 - Accuracy
Personal information shall be as accurate, complete and up-to-date as is necessary for the purposes for which it is to be used.
Principle 7 - Safeguards
Personal information shall be protected by security safeguards appropriate to the sensitivity of the information.
Principle 8 - Openness
AdWest Marketing Inc shall make readily available to its customers and employees specific information about its policies and practices relating to the management of personal information.
Principle 9 - Individual Access
Upon request, an individual shall be informed of the existence, use and disclosure of his or her personal information and shall be given access to that information except where AdWest Marketing Inc is permitted or required by law not to disclose personal information to the individual customer or employee. An individual customer or employee shall be able to challenge the accuracy and completeness of the information disclosed to him or her and has it amended as appropriate.
Principle 10 - Challenging Compliance
An individual customer or employee shall be able to address a challenge concerning compliance with the principles in the AdWest Privacy Policy to his or her designated Privacy Compliance Officer.
