The AdWest Team
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Jeff Beardsworth has been involved with AdWest since it's inception in 2004. More recently, Jeff has been instrumental in establishing AdWest Marketing Inc. as the stand-alone marketing bureau for the community newspapers associations in Alberta, Saskatchewan, Manitoba and NWT/NU. Recognizing that the changing media landscape presents a number of challenges to planners and buyers, Jeff's goal is to position AdWest as the 'Agency for the Agencies' and to encourage clients to use the bureau in that fashion. Prior to the launch of AdWest and AdWest Marketing Inc., Jeff served four years as the Advertising and Marketing Manager for the Alberta Weekly Newspapers Association. He joined the AWNA after a 4-year stint as the Sales and Marketing Director for Edmonton's Arts and Entertainment Weekly, SEE Magazine. During his tenure with AWNA and AdWest Marketing Inc., Jeff has been involved in the development and launch of ComBase, the Community Newspaper Readership study, the Market Analyzer community newspaper planning tool, Community Media Canada. |
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For over ten years Crystal MacLaren has been a key team player to the strategic development of media companies such as DMG World Media in the UK, The Toronto Star, and Rogers Publishing. Most recently, Crystal worked as the director of brand management for Community Media Canada, the promotional arm of the Canadian Community Newspapers Association. In this role she was responsible for promoting Canada's community newspapers to advertisers and advertising agencies. Additionally, throughout her professional career, Crystal has successfully acted as an internal consultant and marketing strategist who has researched, analyzed, and identified business opportunities (new launch potential, growth potential of existing products, and acquisition). Based in Toronto, Crystal is thrilled to be a part of the AdWest team and continue her efforts at raising agency awareness of the tools and services designed to facilitate the planning process. |
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Michele Simmons |
Michele brings with her more than 20 years of senior level experience in market research, marketing strategy, media buying and sales management, with a career spanning live entertainment, newspapers (dailies and community weeklies), commercial/residential real estate development, and financial services. She brings significant national and international experience in strategic market positioning (brands, products, experiences) and a keen understanding of the critical role quantitative and qualitative research play in underpinning strategy, from both a client and supplier perspective. Feel free to reach out to Michele and say “hi”…just don’t be surprised if she does so first… |
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Chelsea Donaldson, who holds a Bachelor of Management degree in Marketing from the University of Lethbridge started her marketing career over 5 years ago at The Brick as an Online Content Developer. Not long after that, she was promoted to the Internet Marketing Coordinator, where her main focus was on providing leadership to keep The Brick current in online trends. Along with a combination of a marketing background and strong web and social media knowledge, Chelsea brings a positive burst of energy, creativity and experience to AdWest. As Marketing Coordinator, Chelsea is responsible for virtually communicating publication updates and upcoming events, as well spreading the word on the planning tools and resources that AdWest has to offer its clients. She is always looking for new ways to expand her role and is excited to be a part of the AdWest team. |
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Chelsea Donaldson |
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