Jeff Beardsworth

Jeff Beardsworth has been involved with AdWest since it's inception in 2004. More recently, Jeff has been instrumental in establishing AdWest Marketing Inc. as the stand-alone marketing bureau for the community newspapers associations in Alberta, Saskatchewan, Manitoba and NWT/NU.

Recognizing that the changing media landscape presents a number of challenges to planners and buyers, Jeff's goal is to position AdWest as the 'agency for the agency' and to encourage clients to use the bureau in that fashion. Prior to the launch of AdWest and AdWest Marketing Inc., Jeff served four years as the Advertising and Marketing Manager for the Alberta Weekly Newspapers Association.

He joined the AWNA after a 4-year stint as the Sales and Marketing Director for Edmonton's Arts and Entertainment Weekly, SEE Magazine. During his tenure with AWNA and AdWest Marketing Inc., Jeff has been involved in the development and launch of ComBase, the Community Newspaper Readership study, the Market Analyzer community newspaper planning tool, Community Media Canada.

Crystal MacLaren

For over ten years Crystal MacLaren has been a key team player to the strategic development of media companies such as DMG World Media in the UK, The Toronto Star, and Rogers Publishing. Most recently, Crystal worked as the director of brand management for Community Media Canada, the promotional arm of the Canadian Community Newspapers Association. In this role she was responsible for promoting Canada's community newspapers to advertisers and advertising agencies.

Additionally, throughout her professional career, Crystal has successfully acted as an internal consultant and marketing strategist who has researched, analyzed, and identified business opportunities (new launch potential, growth potential of existing products, and acquisition). Based in Toronto, Crystal is thrilled to be a part of the AdWest team and continue her efforts at raising agency awareness of the tools and services designed to facilitate the planning process.

Heidi Tooth

Heidi is a NAIT Honours graduate with a degree in Business Administration and specialization in Marketing. Following her post-secondary accomplishments, Heidi worked as a Marketing Manager for Harley Davidson. A highly organised and detail-oriented person, Heidi brings a combination of enthusiasm and insights to the AdWest team.

As the "coordinator of coordinators" Heidi's role is to act as the "hub" of AdWest communications to all internal and external clients. Her passion for marketing, planning, and media makes her an important part of the AdWest team.

Chelsea Donaldson

Chelsea Donaldson, who is currently completing her Bachelor of Management degree with a major in Marketing at the University of Lethbridge, started her marketing career 3 years ago at The Brick as an Online Content Developer. Not long after that, she was promoted to the Internet Marketing Coordinator, where her main focus was on providing leadership to keep The Brick current in online trends.

Along with a combination of a marketing background and strong web and social media knowledge, Chelsea brings a positive burst of energy, creativity and experience to AdWest.

As Marketing Coordinator, Chelsea is responsible for virtually communicating publication updates and upcoming events, as well spreading the word on the planning tools and resources that AdWest has to offer its clients. She looks forward to taking on her new role and is excited to be the newest member of the AdWest team.