Common Ad Sizes
AdWest maintains a database of Common Ad Sizes for over 270 publications that is updated in real time. Common Ad Sizes have been standardized by format and page depth for the purposes of reducing the material requirements for large community newspaper campaigns.
A maximum of 1/2" float should be allowed for when planning with Common Ad Size data.
- Newspaper ?
- Region ?
- Zone ?
- Format Type ?
- Common Ad Size ?
- Standardized dimensions in inches
- Applicable columns and lines
- Spreadsheet and PDF export capability
- Multi-coverage Mapping
Using Standardized sizes (less than 1/2” of variance) for common modular
configurations can reduce the material requirements for a campaign by
up to 75%.