Our Projects
Community newspapers can be a challenging medium for planners. The very same characteristics that make community media a unique and valuable campaign strategy can make it unwieldy without access to the right kind of information.
AdWest has developed tools and services that allow community newspapers to be viewed from perspectives not normally associated with such a large medium, focused mainly in rural areas for which little is known or understood. These core services are underpinned by GIS technology.
Our GIS infrastructure incorporates third-party verified coverage maps and the ability to align them with data from a myriad of sources including information supplied by the client. The result is a collection of insights that unearth the connection between the target and media options.
Click on any of the sections below to view some examples of work we've done for our clients.
Planning with Custom Third Party Geography: Mapping
Geo-Targeting: Multiple Data Layers
Geo-Targeting: Retail Locations and Trade Areas/Radius
Geo-Targeting: Retail Locations as Postal Codes
Geo-Targeting: by Key Communities Served
Supplied Customer Data
Identifying Potential Customers (Targeting with GIS): Data
