TC Media and Quebecor Media - Posted on - 04-05-2012
General discussion - Crystal MacLaren
Hebdos Québec, the french-language community newspapers association has returned to its' independent roots. The long-standing not-for-profit organization has dropped two large, corporate publishers - TC Media and Quebecor Media, reducing their membership from 158 to 31 publications. "The withdrawal of the two major press groups will allow Hebdos Québec to refocus its mission on services adapted to the independent press," says chair of the board Angèle Marcoux-Prévost. http://www.marketingmag.ca/news/media-news/tc-media-and-quebecor-media-withdraw-from-hebdos-quebec-51812?p=51812?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_AM cd
ASC Survey Results Show Canadians Accept and Trust Newspapers Most of All - Posted on - 25-11-2011
General discussion - Crystal MacLaren
To understand public impressions of advertising and advertising standards the Advertising Standards Canada (ASC) recently commissioned the Gandalf Group to conduct online surveys in Canada and the US. Interestingly, Canadian and US opinions are often divergent. For example Americans (80%) are more likely to find ads helpful than Canadians (63%). Yet Canadians are more likely to find ads truthful and inoffensive than their American counterparts. Between Canadians and Americans there is a different cultural perspective on the impact of advertising. Half of Canadians believe advertising shapes the value of society as compared with only one-third of Americans. Americans tend to see advertising more as entertainment. And Canadians believe much more strongly that rules and regulations are very ...
Local Newspapers in US and Canada - No Sign of Decline - Last review - 26-10-2011
General discussion - Crystal MacLaren
In my discussions with agency planners across Toronto I don’t generally get the sense that they question the strength of community media readership in Canada. The latest ComBase results support the ongoing strength of community newspaper readership. Nationally, nearly three-quarters of all adult Canadians (age 18+) read their community newspaper. In a tongue and cheek display of the newspaper as the ‘must have hand-held device of 2011’ Newspapers Canada further extols the virtue of the traditional newspaper. And while the Canadian landscape of community newspaper readership is almost exclusively positive, I think most of us north of the US border might find it surprising that local, community newspaper readership in the US is as strong as it is. US-Based The Natio...
Why Don't Account Planners Like Dogs? - Posted on - 20-10-2011
General discussion - Crystal MacLaren
International Account Planners Competition Reveals Account Planners Don't Like Dogs http://bit.ly/oZm3Fp cd
Why Community Newspapers Matter - Last review - 19-10-2011
General discussion - Jeff Beardsworth
I like to say community newspapers are ‘Read to Tatters'.....but this works too. http://bit.ly/nQEpG1 J
